Faculty & Staff Directory

iconiconNameStacy Landreth GrauImageStacy Landreth GrauFirstnameStacy LandrethLastnameGrauOffice Phone(817) 257-6540
Emails.grau@tcu.edu
Website
Vitae
Position:Professor of Marketing PracticeDepartment:Marketing DepartmentOffice:Rees Jones Hall 206Role:FacultyEducation
  • Ph.D. Business Administration (marketing) Louisiana State University
  • M.S. Marketing Louisiana State University
  • B.A. Journalism University of Louisiana - Lafayette
Areas of Expertise / Research
  • Corporate social responsibility initiatives
  • Social media and nonprofits
  • Advertising source effects
  • Unintended consequences of advertising
  • Beauty and advertising
Work Experience
  • Consulting
  • Advertising Account Service
  • Brand Planner
Courses Taught
  • Marketing Communications for majors
  • Customer Insights
  • Digital Marketing
  • Business Honors Seminar
  • NSAC Campaigns
Key Publications
  • BOOKS:
  • Marketing for Nonprofit Organizations: Insights and Innovations (20014)
  • Connected Causes: Internet Marketing Strategies for Nonprofit Organizations with Walter Wymer (2010)
  • ARTICLES:
  • "Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions" with Judith Folse and Ronald Neidrich; Journal of Retailing (2010)
  • "Implicit vs. Explicit Third Party Endorsements: Do CSR Initiatives Imply a Nonprofit Organization Endorsement" with Amanda Bower; Journal of Advertising (2009)
  • "Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation," with Michael Polonsky; Journal of Macromarketing (2008)
  • "Cause Related Marketing: The Influence of Proximity Cues and Message Framing on the Less Involved Consumer," with Judith Folse, Journal of Advertising (2007)
  • "Consumer Choices under Decision Framing: Loss Aversion Principles or Diminished Sensitivity to Price Differentials" with Dipayan Biswas; Psychology & Marketing (2008)
Awards / Recognition
  • Outstanding Non-Tenure Track Professor - Neeley School of Business 2012
  • Outstanding Fellows Faculty 2011
  • Teaching Innovation 2010
International Experience
  • TCU Business in Europe - Barcelona
Consulting
  • Specialize in strategic brand planning for nonprofit organizations; strategic brand planning partner for agencies working with clients.