Faculty & Staff Directory

iconiconiconNameMark HoustonImageMark HoustonFirstnameMarkLastnameHoustonOffice Phone(817) 257-7153
Emailm.b.houston@tcu.edu
Website
VitaeDownload Vita
Position:Professor of MarketingDepartment:Marketing DepartmentOffice:Dan Rogers Hall 358Professorship / Chair:Eunice and James L. West Chair of American EnterprRole:FacultyEducation
  • Ph.D. Arizona State University 1995
  • M.B.A. University of Missouri 1990
  • B.S. Southwest Baptist University 1984..
Areas of Expertise / Research
  • Innovation / Technology Management
  • Product Development
  • Channels / Relationship Marketing
  • Motion Picture distribution
Work Experience
  • Strategy and innovation consulting
  • Educational administration
  • Auto dealership (sales and management)
Courses Taught
  • Marketing Strategy
  • Marketing Management
Key Publications
  • (2012), “Unpacking What a ‘Relationship’ Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience,” Journal of Consumer Research, 37 (February), forthcoming. With C. Blocker and D. Flint.
  • (2011), “The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Service Setting,” Journal of Service Research, 14 (1), 76-92. With T. Suh, I. Kwon, and S. Barney.
  • (2009), “Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures,” Journal of Marketing, 73 (November), 167-183. Special issue: “Marketing Meets Wall Street,” co-sponsored by the Marketing Science Institute. With T. Hennig-Thurau and T. Heitjans
  • (2007) "The Last Picture Show? Timing and Order of Movie Distribution Channels," Journal of Marketing, 71 (October). With T. Hennig-Thurau, V. Henning, H. Sattler, and F. Eggers.
  • (2006) "Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits," Marketing Science, 25 (Sept-Oct). With R. Palmatier and S. Gopalakrishna.
  • (2003) "Barriers to Matching New Technologies and Market Opportunities in Established Firms," Journal of Product Innovation Management, 20 (March). With E. Bond.
  • (2001) "Reference Diversity in JCR, JM, and JMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman," Journal of Consumer Research, 28 (September). With L. Bettencourt.
  • (2001) "Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure," Journal of Marketing, 65 (April). With B. Walker, M. Hutt, and P. Reingen.
  • (2000) "A Reexamination of the Motives and Gains in Joint Ventures," Journal of Financial and Quantitative Analysis, 35 (March). With S. Johnson.
  • (2000) "Buyer-Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure," Journal of Marketing Research, 37 (February). With S. Johnson.
Awards / Recognition
  • President-Elect, AMA Academic Council (2011-2012)
  • Co-chair 2010 AMA Sheth Foundation Doctoral Consortium
  • 2007, 2008, 2009, 2010, 2011 AMA Sheth Foundation Doctoral Consortium Faculty
  • 2007 American Marketing Association Academic Council Member
  • 2006 Academy of Marketing Science Outstanding Marketing Teacher Award
  • 2006 University of Missouri Provost's Outstanding Teaching Award
  • 2005 Co-Chair of American Marketing Association Summer Educators Conference
  • 2003 University of Missouri Distinguished Research Fellowship
  • 2000 Saint Louis University Beta Gamma Sigma Outstanding Teacher Award
Consulting
  • Microsoft Bing
  • Dell
  • Caterpillar
  • IBM
  • AT&T
  • Metal Construction Association
  • Emerson / Thermo-Disc
  • BankOne
  • National Composites Network
Hobbies / Interests
  • Guitar
  • Pro sports
  • Running (especially trail)
  • Bicycling (road and trail)
  • Motocross / motorcycling