Faculty & Staff Directory

iconiconiconNameSarang SunderImageSarang SunderFirstnameSarangLastnameSunderOffice Phone817-257-4092
VitaeDownload Vita
Position:Assistant Professor of MarketingDepartment:Marketing DepartmentOffice:Dan Rogers 354Role:FacultyEducation
  • Ph.D (Marketing)- Georgia State University
  • M.S (Marketing)- Georgia State University
  • B.E (Mechanical Engineering)- Anna University, Chennai
Areas of Expertise / Research
  • Substantive: Customer Relationship Management (CRM), Emerging Markets, Salesforce management, Marketing Mix models
  • Methods: Econometric data analysis, Bayesian modeling, Diffusion Models
Courses Taught
  • Marketing Management
  • New Product Innovation & Branding
Key Publications
  • “Modeling the Lifetime Value of a customer in the Consumer Packaged Goods (CPG) industry” (with V. Kumar and Yi Zhao), forthcoming, Journal of Marketing Research
  • "Maximizing Firm Performance in an Emerging Market: Optimizing Distribution Strategies across Brands, Product Forms, and Store Formats" (with V. Kumar and Amalesh Sharma), Journal of Retailing, December 2015
  • Who's Your Most Valuable Salesperson?" (with V. Kumar and Robert P. Leone), Harvard Business Review, April 2015
  • "Measuring and Managing a Salesperson's Future Value to the Firm" (with V. Kumar and Robert P. Leone), Journal of Marketing Research, September 2014
  • "Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework" (with V. Kumar and B. Ramaseshan), Journal of International Marketing, March 2011
Awards / Recognition
  • John Howard/AMA Doctoral dissertation award (2015)
  • Wharton Customer Analytics Initiative (WCAI) Research Data Grant (2015)
  • SEF/Neil Rackham research grant (2015)
  • ISMS Doctoral Consortium Fellow (2014)
  • GTA Teaching Excellence Award (2014)
  • AMA-Sheth Foundation Doctoral Consortium Fellow (2012)
  • ISBM PhD Student Camp for Research (2012), nominee and participant
  • MSI/ACR Research Proposal competition (2010), Winner