Faculty & Staff Directory

iconiconNameMinakshi TrivediImageMinakshi TrivediFirstnameMinakshiLastnameTrivediOffice Phone817-257-4436
Emailm.trivedi@tcu.edu
Website
Vitae
Position:Professor and Department ChairDepartment:Marketing DepartmentOffice:TOCB 105Role:FacultyEducation
  • Ph.D. Marketing University of Texas at Dallas
  • M.B.A. BK School of Management, Ahmedabad, India (Merit Scholar)
  • M.Sc. Delhi University of India (Graduated with Distinction)
Areas of Expertise / Research
  • Retailing and Social Media
  • Online and Mobile Behavior
Work Experience
  • 2009-2016 SUNY at Buffalo, School of Management Professor of Marketing
  • 1998-2009 SUNY at Buffalo, School of Management Associate Professor of Marketing
  • 1989-1998 SUNY at Buffalo, School of Management Assistant Professor of Marketing
Courses Taught
  • Marketing Research
  • Marketing Analytics
  • New Product Management
Key Publications
  • Trivedi, Minakshi, Dinesh Kumar Gauri and Yu Ma (2017), "Assessing Category Inefficiencies in Generating Category Sales and Profits at a Supermarket", Management Science, forthcoming.
  • Toker-Yildiz, Kamer, Minakshi Trivedi, Jeonghye Choi and Sue Chang (2017), "Social Interactions and Monetary Incentives in Driving Consumer Repeat Behavior", Journal of Marketing Research, forthcoming.
  • Trivedi, Minakshi, Karthik Sridhar and Ashish Kumar (2016), "Impact of Healthy Alternatives on Consumer Choice: A Balancing Act", Journal of Retailing, 92(1), pp.6582.
  • Sridhar, Karthik, Ram Bezawada, and Minakshi Trivedi (2012), "Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets ", Marketing Science, July-August, 31(4), pp. 668-688.
Awards / Recognition
  • Received Fulbright Research Scholar Award (2013) for research "Social Media: A Game Changer".
  • Won 2nd Prize for Best Paper (2011) for "Optimizing Purchase Behavior at the Attribute Level" (with Ashish Kumar and Karthik Sridhar), SIMSR Conference, Bombay, India, January, 2011.
  • Won Davidson Honorable Mention Award for the Best article in Journal of Retailing (2010), for "Understanding the Determinants of Retail Strategy: An Empirical Analysis", (2008, with Dinesh Gauri and Dhruv Grewal).
  • Received a Certificate of Recognition at an award ceremony (2005) from graduating students (Class of 2003).
  • Featured in Annual Report and Honor Roll, University at Buffalo Foundation, Inc., 1991-1992. Fellow, American Marketing Association Doctoral Consortium, 1988.
  • Merit Scholarship, by BK School of Business Management. Master of Science degree with Academic Distinction, by Delhi University
International Experience
  • Conducted research at IIM Ahmedabad, India on Fulbright Research Scholar Award (2014) for research "Social Media: A Game Changer".
  • Invited for 6 weeks to Yonsei University, Seoul, S. Korea, (2012) for collaboration on research projects.
  • Won 2nd Prize for Best Paper (2011) for "Optimizing Purchase Behavior at the Attribute Level" (with Ashish Kumar and Karthik Sridhar), SIMSR Conference, Bombay, India, January, 2011.