Faculty & Staff Directory

iconiconiconNameChris WhiteImageChris WhiteFirstnameChrisLastnameWhiteOffice Phone(817) 257-6922
VitaeDownload Vita
Position:Associate ProfessorDepartment:Marketing DepartmentOffice:TOCB 126Role:FacultyEducation
  • BBA - West Texas State University
  • MBA - Texas A&M University
  • PhD - Texas A&M University
Areas of Expertise / Research
  • Strategic decision-making and managerial information processing, marketing strategy formulation and implementation, international marketing
Work Experience
  • President of Texas Tractor & Equipment Co., 1986-1990.
  • Operations Vice-President of White Implement Co., 1975-1986.
Courses Taught
  • Undergraduate: Marketing Strategy, Neeley Fellows Study Abroad, International Marketing, Consumption and Culture: Marketing Study Abroad to Perú
  • Graduate: Marketing Strategy, Customer Selection & Retention, Brand Decisions Simulation, Study Abroad to Chile
Key Publications
  • “Global Account Management Strategies: Drivers and Outcomes,” with Linda Shi, Shaoming Zou, and Tamer Cavusgil, Journal of International Business Studies.
  • “The Impact of Strategic Fit Among Strategy, Structure, and Processes on Multinational Corporation Performance: A Multimethod Assessment,” with Shichun Xu and S. Tamer Cavusgil, Journal of International Marketing.
  • “Global Account Management Capabilities: Insights from Leading Suppliers,” with Linda Hui Shi, S. Tamer Cavusgil, Shaoming Zou, and Regina McNally, Journal of International Marketing.
  • “Market Situation Interpretation: Antecedents and Consequences,” with P. Rajan Varadarajan and Peter A. Dacin, Journal of Marketing.
  • “Marketing Strategy Development Styles, Implementation Capability, and Firm Performance: Investigating the Curvilinear Impact of Multiple Strategy-Making Styles,” with Jeffrey S. Conant, and Raj Echambadi, Marketing Letters.
  • “Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy,” with P. Rajan Varadarajan and Satish Jayachandran, Journal of Marketing. This paper was the winner of the 2001 Harold H. Maynard Award which recognizes the Journal of Marketing article making the most significant contribution to marketing theory and thought.
  • “The Role of Slotting Fees and Introductory Allowances in Retail Buyers’ New-Product Acceptance Decisions,” with Lisa C. Troy and R. Nicholas Gerlich, Journal of the Academy of Marketing Science.
  • “Marketing Program Planning, Process Benefits, and Store Performance: An Initial Study Among Small Retail Firms,” with Jeffrey S., Journal of Retailing.
  • “The Quality of the Academic Preparation of Undergraduate Marketing Majors: An Assessment by Company Recruiters,” with Stephen W. McDaniel, Marketing Education Review.
Awards / Recognition
  • Harold H. Maynard Award (2001) for significant contribution to marketing theory and thought, for the article "Strategic Interdependence in Organizations: Deconglomeration and Marketing Strategy," Journal of Marketing, 65 (January), 15-28M
  • 2013-2014 Neeley School Undergraduate Teaching Award (Elective or Major Course)
International Experience
  • Study Abroad: Latin America & Europe