2013 AMA Faculty Consortium: New Horizons in Selling & Sales Management

About Texas Christian University

  • Enrollment of 8,696
    • 7,471 undergraduates
    • 1,225 graduate students
  • 116 undergraduate areas of study
  • 16 graduate degrees and four graduate certificates in 58 fields
  • 13 areas of doctoral study
  • Approximately 1,752 employees including:
    • 479 full-time faculty members, with 86 percent holding the highest degree in their discipline
    • 14:1 full-time equivalent student/faculty ratio
  • Budget of $351 million
  • Total investments of more than $1.17 billion
  • 71,500 living alumni
  • Founded in 1873
  • Estimated annual cost, including tuition, room and board, books and fees, is $36,526.

Our Mission

To educate individuals to think and act as ethical leaders and responsible citizens in the global community

Our Vision

To create a world-class, values-centered university experience for our students

TCU: Ahead of the Curve

TCU is committed to creating a world-class, values-centered university experience. With $515 million of construction under way or completed in recent years, a vibrant living and learning community, mentoring faculty, scores of opportunities to develop leadership skills on campus and abroad, and an endowment listed 62nd among colleges and universities in the United States, TCU is ahead of the curve.

It's a friendly and diverse campus. Students benefit from the strengths and resources of larger institutions but in a small college environment. They can choose from 100 undergraduate areas of study, participate in innovative programs such as entrepreneurship and nurse anesthesia, and take part in service learning. Their professors are leaders in their fields, and academics are rigorous. A global perspective permeates TCU, and students have numerous opportunities to study abroad. They have the advantage of state-of-the-art sports and recreation facilities and can enjoy NCAA Division I competition, right on campus.

With a 14:1 student/faculty ratio and a teacher-scholar model that results in close, mentoring relationships, TCU fosters discovery, creativity and leadership. It's a culture that enables the search for meaning and success. Consequently, a TCU education is more than the sum of semester hours - it's an exciting living and learning experience that grows from the mission: "to educate individuals to think and act as ethical leaders and responsible citizens in the global community."

History

  • TCU was founded in 1873 by brothers Addison and Randolph Clark in Thorp Spring, Texas, as AddRan Male and Female College.
  • The school moved to Waco in 1895.
  • The name was changed to AddRan Christian University in 1889 and Texas Christian University in 1902.
  • TCU relocated to downtown Fort Worth in 1910 when the Waco facility burned, and opened three new buildings on the present campus in 1911.

Academic Divisions

  • AddRan College of Liberal Arts
  • Neeley School of Business
  • College of Communication
  • College of Education
  • College of Fine Arts
  • Harris College of Nursing & Health Sciences
  • College of Science & Engineering

The TCU Campus

  • The campus encompasses 271 acres in a residential neighborhood five miles from the heart of downtown Fort Worth, a welcoming city with a vibrant mix of commerce, culture and entertainment.
  • In recent years, the University has invested some $360 million in new facilities and in upgrading residence halls, classrooms and laboratories. These include the new Betsy and Steve Palko Hall and complete renovation of the Bailey Building in the J.E. and L.E. Mabee Foundation Education Complex; the Sam Baugh Indoor Practice Facility & Cox Field; the East Campus Chiller Plant; and the Amon G. Carter and Kellye Wright Samuelson residence halls in the north Campus Commons.
  • More than $155 million of construction is under way or was completed in 2008:
    • The Teresa and Luther King and the Mary and Robert J. Wright residence halls in the south Campus Commons opened for the spring 2008 semester. Frog Fountain was relocated to the east end of the Commons with a new pond, refurbished flutes and new water features. The Brown-Lupton University Union opened in August 2008 and completed the west end of the Commons.
    • The 34,000-square-foot TCU Barnes & Noble Bookstore opened in January 2008.
    • The Dutch Meyer Athletic Complex & Abe Martin Academic Enhancement Center, dedicated in September 2008, provide luxury suites and a seating deck for football fans, a private club level, a player's club and other enhancements for student-athletes.
    • Jarvis Hall was converted from a residence hall to administrative use for the Student Affairs division and the School of Music. The renovation was complete in August 2008.
    • Clark Hall has been renovated, with a mixture of rooms, common areas and study spaces. The hall reopened for the fall 2008 semester.
    • Sherley Hall is the latest facility to be completely renovated for residential use. It will be ready for the fall 2009 semester.
    • The Brown-Lupton Student Center and the connector between the student center and Reed Hall have been demolished to make way for Clarence and Kelly Scharbauer Hall, a new 70,000-square-foot building. The addition of this facility will allow for consolidation of AddRan College into Scharbauer and Reed halls and will provide a home for the new John V. Roach Honors College.
  • High-tech classrooms and wired and wireless networking throughout the campus provide easy, secure access to information technology resources.

Church Affiliation

  • TCU is the largest of 17 colleges and universities associated with the Christian Church (Disciples of Christ), a community embracing both faith and reason. With the full support of the Disciples, TCU is committed to the highest standards of scholarship, affording students the rigorous challenges that make higher education worthwhile. Reflection on questions of meaning and value is crucial to genuine learning. TCU's covenant with the Christian Church supports this kind of education.
  • More than 59 religious groups are represented in the student body. The denominations with the largest representation are Roman Catholic, United Methodist and Baptist.
  • There are 20 recognized student religious organizations on campus, including groups for Christian, Jewish and Muslim students.

* Brite Divinity School, a Christian Church (Disciples of Christ) theological seminary, is an independent school affiliated with Texas Christian University.

The TCU Experience

  • Summer Frog Camp provides new students a head start on acquiring the skills they need to be successful in college. Frog Camps introduce new students to their classmates, to University history and traditions, and to the concept of ethical leadership and citizenship.
  • The Transitions program helps undergraduates deal with the many developmental changes that college students experience. Each year, members of a TCU class together tackle one of the elements of TCU's mission statement: community building as freshmen, ethical leadership as sophomores, responsible citizenship as juniors and global awareness as seniors.
  • At the Chancellor's Assembly, a celebration of TCU's academic life, incoming students march into Daniel-Meyer Coliseum to the applause of faculty and staff members clad in academic regalia. The event concludes with the candlelight passing of the Torch of Knowledge.
  • First-year students have the opportunity to take freshman seminars designed to develop a sense of belonging and the skills and self-confidence needed for academic success. The seminars present challenging ideas in classes of 15 or fewer new students.
  • The TCU Center for Ethical Leadership & Responsible Citizenship offers a wide variety of co-curricular classes and opportunities that expose students to contemporary leadership topics and help them get involved at the University, in the larger community and around the world. Last year more than 1,000 individuals took part in the center's programs.
  • Students have opportunities to become involved in the University through some 200 academic, professional and social organizations, including 31 fraternities and sororities.
  • TCU's signet ring, which displays the University's seal, is presented to Horned Frogs in a special ceremony at the beginning of their senior year. Only students who have earned 84 credit hours are entitled to wear a TCU class ring.
  • Each year, the 50th reunion class hosts a weekend of events, including marching in the May Commencement processional, complete with cap and gown and a commemorative medallion. This milestone event symbolizes the lifelong ties that Horned Frogs forge with their alma mater.

Research

  • As a major teaching and research university, TCU receives research funding from more than 75 agencies.
  • The Institute of Behavioral Research is one of the top three drug-related research institutes in the United States. It has had a major influence in national drug policy and treatment for four decades and has expanded its work to the United Kingdom.
  • The Andrews Institute of Mathematics, Science & Technology Education exists to provide an environment for innovation and change in the preparation and education of individuals in mathematics, science and technology.
  • Undergraduates have many opportunities to conduct their own research at the Science & Engineering Research Center and to present their findings at the annual Student Research Symposium, as well as at professional conferences.
  • The Festival of Student Scholarship and Creativity was launched in 2007. The festival comprises Honors Week, the Provost's Concert, the Student Research Symposium, and other presentations by TCU's colleges and schools.

Mary Couts Burnett Library

  • The more than 2 million items physically housed in the Mary Couts Burnett Library are augmented by thousands of electronic books and journals and full-text databases.
  • The library's Information Commons provides a one-stop "help desk," offering research services and technical computer support in one central location, as well as group collaborative computing space known as Frog Pods. There are more than 110 PC and Mac computers, along with 55 laptops, available for use in the building on the campus Wi-Fi network.
  • Reference staff and technology resources consultants are available for assistance for more than 100 hours a week.
  • The library's distinguished Special Collections department contains the Speaker Jim Wright Archives, the Amon G. Carter Collection, the Van Cliburn International Piano Competition Archives and the William Luther Lewis Collection of English and American Literature.
  • Student amenities for studying and research include the Bistro Burnett café, study rooms, graduate student study rooms, a graduate Scholar's Study, Frog Pods, the William L. Adams Center for Writing annex, and a computer lab that is open 24 hours a day from Sunday at noon until Friday closing during the fall and spring semester.

Horned Frog Athletics

  • Competing in NCAA Division I, TCU is a member of the Mountain West Conference.
  • In the 2007-08 athletics season, 15 of TCU's 20 sports were represented in NCAA postseason play.
  • In only its second year of competition, the women's equestrian team captured the Western National Championship.
  • Women's rifle placed third at the NCAA National Championship and was the highest finisher for a non-coed team.
  • Women's indoor track and field, baseball, men's tennis, and women's tennis won Mountain West Conference championships in 2007-2008.
  • TCU was represented by five former student-athletes at the 2008 Beijing Olympics: Jake Arrieta (Baseball, United States), Lewis Banda (Men's Track and Field, Zimbabwe), Kim Collins (Men's Track and Field, St. Kitts & Nevis), Michael Frater (Men's Track and Field, Jamaica) and Virgil Hodge (Women's Track and Field, St. Kitts and Nevis).
  • Seventeen TCU student-athletes received All-America honors in 2007-08.
  • Football advanced to its ninth bowl game in the last 10 years and posted a 20-13 victory over Houston in the Texas Bowl. The Frogs are one of just 11 programs to have a current bowl winning streak of at least three games.
  • More than half of TCU's student-athletes achieved GPAs of 3.0 or better during the spring 2008 semester, including 27 percent at 3.5 or higher.
  • TCU baseball is one of 18 programs nationally to appear in the last five NCAA Regionals.
  • Men's golf and women's golf made their 19th and 13th consecutive postseason appearances, respectively. The women tied for 17th at the NCAA National Championship.
  • Recent athletics facility improvements include the new Sam Baugh Indoor Practice Facility & Cox Field and the Dutch Meyer Athletics Complex and Abe Martin Academic Enhancement Center.

Fund Raising

  • Since TCU is an independent university, strong support from alumni, friends, parents, corporations and foundations is vital.
  • The $250 million Campaign for TCU is a comprehensive fund-raising effort for the University that is garnering unparalleled support. The campaign entered its public phase in spring 2008. By September 2008, commitments for the campaign totaled more than $182 million - or about 73 percent of the goal.
  • The University broke fund-raising records for the third consecutive year in fiscal '08, with gifts and pledges of more than $70 million.
  • Annual Fund support in fiscal '08 was a record $7 million.
  • Alumni participation in fiscal '08 was 22 percent, almost twice the national average.
  • High-priority initiatives include increasing philanthropic support for scholarships, faculty and key academic programs.
  • TCU Trustee Matt Rose chairs The Campaign for TCU. TCU Trustee Pat Schieffer and Bob Schieffer are the honorary chairs.
  • More information about the campaign is available at www.campaign.tcu.edu.

AddRan College of Liberal Arts

  • AddRan College of Liberal Arts is named for university founders Addison and Randolph Clark. The college comprises nine departments and two programs.
  • AddRan College offers a range of undergraduate majors and master's and doctoral degrees in English and history.
  • The Center for Texas Studies is co-sponsoring a traveling exhibit of 64 historic maps titled "Going to Texas: Five Centuries of Texas Maps." The center also played a critical role in acquiring depository and display rights to the Texas Legation Papers, a collection of 266 documents and records of the Republic of Texas embassy in Washington, D.C., from 1836-1845.
  • The New Media Laboratory and Writing Associates Program are strategic initiatives by the English department to promote writing support and excellence across AddRan College and TCU.
  • The annual AddRan Festival of Undergraduate Scholarship and Creativity showcases the research and creative projects of students.
  • The annual Jim Wright Symposium honors former House Speaker and Distinguished Lecturer in Political Science Jim Wright. The symposium brings prominent figures to campus, such as New Mexico Gov. Bill Richardson and John Anderson, former congressman and one-time independent candidate for the presidency.
  • AddRan College offers numerous opportunities for study abroad and internships, including the London and Washington internship programs.
  • The Institute for Critical and Creative Expression enriches students' ability to express themselves using leading-edge digital media technologies and visualization software.
  • The Institute for Urban Living and Innovation explores the multifaceted human experience of living in urban environments and addresses such topics as smart growth, sustainability and urban redevelopment.
  • The Air Force and Army ROTC brigades conduct an annual POW/MIA service at Robert Carr Chapel.

Neeley School of Business

  • The AASCB-accredited Neeley School offers a range of MBA programs: full-time (24 months), accelerated (12 months), part-time professional (24 to 33 months), executive (16 months), Master of Accounting (12 months), Master of International Management and MBA/Ed.D.
  • The Neeley School grants the four-year BBA with majors in accounting, business information systems, entrepreneurial management, finance, finance with real estate concentration, marketing and supply chain management. International emphasis may be added to any business major.
  • The Wall Street Journal has ranked Neeley's MBA program in the top 20 for three consecutive years.
  • Forbes cites Neeley's MBA as one of the Best Business Schools for Return on Investment.
  • BusinessWeek has ranked the BBA program in the top 40 of 1,400 programs for three years in a row, plus No. 4 for Return on Investment and No. 10 for Hardest Working.
  • Fortune Small Business ranks Neeley in the Top 25 Best Colleges for Entrepreneurs.
  • U.S. News & World Report ranks Neeley in the Best Undergraduate Business Programs.
  • The Master of Accounting boasts outstanding job placements and one of the best CPA exam pass rates in Texas.
  • New initiatives for undergraduates - the Neeley Fellows and the BNSF Next Generation Leadership programs - provide exceptional curricular and extracurricular opportunities for deserving students.
  • The student-run Educational Investment Fund, the first of its kind, provides real market experience as select students learn to invest $1.5 million wisely.
  • Through Neeley & Associates Consulting, MBA students provide Metroplex businesses with consulting services that supply solutions for real business challenges.
  • The first Neeley MBA Marketing Case Competition in March 2008, sponsored by Sony Electronics, drew MBA students from 17 of the most prestigious schools in America.

College of Communication

  • The Schieffer School of Journalism, one of only 18 private university programs accredited by the Accrediting Council for Education in Journalism and Mass Communication, is recognized for award-winning student publications, the TCU Daily Skiff and Image magazine. In 2007, the Society of Professional Journalists ranked Image as the No. 1 U.S. college magazine.
  • The annual Schieffer Symposium brings high-profile media figures such as Tom Brokaw, Bob Woodward, Tom Friedman, Judy Woodruff, Tim Russert and Larry Kramer to the campus. Distinguished broadcast journalist Bob Schieffer '59, for whom the Schieffer School of Journalism is named, moderates the discussions.
  • The Department of Communication Studies has two faculty members ranked in the top 100 all-time active and prolific scholars in the field. Dr. Ralph R. Behnke is ranked in the top 10.
  • The Mercer Presentation Showcase gives communication studies students the most advanced presentation technology in an executive boardroom setting and is the venue where most TCU students present their first college public speeches.
  • TCU News Now won the 2005 Society of Professional Journalists Mark of Excellence Award - best in the nation status - for non-daily television newscasts.
  • The Department of Communication Studies provides communication consulting and mediation services to the greater Dallas-Fort Worth business, legal and educational communities.
  • The MS degree in advertising/public relations recently was named among the top 50 in the country. PR Educator has listed the advertising/public relations program as one of 23 national "premier programs."
  • Cowtown Communications, a Schieffer School public relations team, finished third nationally in the 2008 Bateman Competition, the most prestigious national case study competition for public relations students, while the TCU ad campaigns team placed third in the 2008 National Student Advertising Competition.
  • RealWorld Integrated Marketing Communications Agency, a student advertising-public relations agency for nonprofit clients, provides professional experience for TCU students.
  • The student production Il Mio Viaggio in Italia, which was shot in Italy, took first prize in the 2006 Accolade competition and won the coveted Cine Award.
  • Students and faculty have received national and local Emmy Awards for their work on various projects.
  • Recent graduates work on shows such as Monk, Heroes and Big Love; and on films such as The Fantastic Four II, X-Men III and Indiana Jones and the Crystal Skull.
  • RTVF's original show Studio 13 has been broadcast on Superstation TBS and Burly Bear National College Television Network.

College of Education

  • Teacher preparation programs are accredited, and pass rates average above 98 percent.
  • Graduates are in demand throughout the region with a 100 percent hire rate.
  • More than 300 College of Education students have participated in international student teaching through the European Teacher Education Network.
  • The Andrews Institute of Mathematics, Science & Technology Education works with hundreds of K-12 teachers and students to improve the teaching of science and mathematics.
  • TCU has two special education laboratory schools: the KinderFrogs School for preschool children with Down syndrome and the Starpoint School for elementary-age students with learning differences.
  • The Alice S. Neeley Special Education Institute engages in research and community outreach to promote innovation and change in special education.
  • The Center for Urban Education works to improve the quality of education in urban schools through the Aspiring Educators Program, which provides mentors for high school students interested in becoming teachers, and the Assistant Principals Academy, which supports assistant principals teaching in urban schools.
  • The TRIO program assists low-income, disabled and first generation college students in attending college.
  • TCU's educational leadership program is one of only three in the nation to provide a joint MBA and Ed.D. in Educational Leadership.

College of Fine Arts

  • The Mimir Chamber Music Festival brings some of the country's most talented string and piano artists to Fort Worth each July.
  • PianoTexas International Academy & Festival each summer provides young pianists exposure to world-class artists and teachers, as well as the opportunity to perform with a professional orchestra.
  • The TCU Jazz Ensemble has recently performed at the Montreux, North Sea and Perugia jazz festivals, while the TCU choirs have performed at Carnegie Hall five of the last seven years.
  • The School for Classical and Contemporary Dance regularly offers students opportunities to perform internationally, most recently in Mexico and Japan.
  • The Department of Design, Merchandising and Textiles offers student internships with businesses throughout the region.
  • The Department of Theatre often collaborates on productions with professional theaters in Fort Worth.
  • The art history program offers study at internationally recognized museums such as the Kimbell Art Museum, the Amon Carter Museum and the Modern Art Museum of Fort Worth.
  • Art and design students use the diverse exhibitions at two university galleries to enhance their education.

Harris College of Nursing & Health Sciences

  • Graduate and undergraduate students in both speech language pathology (English or Spanish) and habilitation of the deaf work with faculty to provide services to children and adults in the on-campus Miller Speech and Hearing Clinic.
  • Nursing offers an accelerated track to students with degrees in other fields, allowing them to complete the BSN in only 15 months, as well as an online Master of Science in Nursing for nurses who already have a BSN.
  • Students have opportunities to work with faculty on research projects in all departments.
  • Social work students gain intensive practical experience in agencies such as child protective services, senior centers, schools, corrections and healthcare.
  • Kinesiology students conduct research with their professors in muscle development and endurance. Students in the athletic training program work with TCU teams.
  • TCU's School of Nurse Anesthesia is helping address the critical shortage of practitioners in this vital field. Students practice with a Human Patient Simulator that mimics the human response, followed by 17 months of clinical experience.
  • The Doctor of Nursing Practice degree program's charter class will graduate in May 2009. The DNP prepares students to assume clinical leadership positions in a variety of healthcare, business, government and educational organizations.

College of Science & Engineering

  • In the engineering program's yearlong senior interdisciplinary design project, student teams develop solutions for projects supplied by such organizations as Alcon Laboratories, Lockheed Martin Aeronautics, Bell Helicopter Textron and the U.S. Army.
  • The Prehealth Professions Program for prospective doctors, dentists and veterinarians enjoys an acceptance rate at professional schools that is about twice the national average.
  • The Monnig Meteorite Gallery houses one of the finest university-based meteorite collections in the world.
  • At the TCU Center for Remote Sensing and Geographic Information Systems (GIS), students utilize the latest computers and software to process NASA satellite and space shuttle data for geological and environmental mapping of the earth.
  • TCU offers three master's degrees in environmental studies, including the new Master of Environmental Management, a two-year professional master's degree offered in conjunction with the Neeley School of Business.
  • TCU's Institute for Child Development is partnering with the Falk Center for Molecular Therapeutics, Neuroscience, Inc., and the Theraplay® Institute to develop and evaluate numerous research-based interventions for at-risk children.

Other Academic Highlights

  • The distinctive TCU Core Curriculum provides the opportunity for students to explore significant achievements in the liberal arts while gaining an understanding of the past, an awareness of the global and cultural issues of the present, and a foundation for becoming responsible citizens and ethical leaders in the future.
  • The TCU Energy Institute integrates the College of Science & Engineering and the Neeley School of Business to provide a unique opportunity for students, faculty, professionals and the industry to examine energy resources. The institute offers certificate programs in Professional Land Management and Geo Spatial Mapping and a minor in Energy Technology and Management. The Barnett Shale serves as a natural laboratory for the institute that will focus on newly emerging technologies associated with alternative energy.
  • The staff of the nationally recognized William L. Adams Center for Writing conducts more than 6,200 face-to-face and online tutoring sessions a year to help students improve their writing proficiency.
  • The Honors Program, TCU's flagship academic program, annually brings high-profile figures to campus for its Fogelson Honors Forum. Speakers have included David McCullough, Mary Matalin and James Carville, Ben Stein, and Dr. Sanjay Gupta.
  • The Ranch Management Program is a unique, internationally recognized agribusiness program that combines technology with field-based instruction.
  • Endowed chairs and professorships are among the highest forms of recognition that a university can bestow. At TCU and Brite Divinity School, 51 such endowed positions support distinguished scholarship and bring deserved prestige to notable professors.

Strategic Initiatives Fund

  • The Strategic Initiatives Fund was developed to advance goals established through Vision in Action, TCU's strategic planning effort. To date, more than 65 faculty and staff members have been awarded Strategic Initiative Fund grants, totaling $6 million. This "venture capital" provides support for a wide range of outstanding programs, for example:
  • The TCU-Oxford Sustainable Futures Initiative, which exposes students to sustainability, has resulted in a five-year, $3.4 million grant from Florida Power and Light to expand the program. A second grant, Collaborative Conservation Initiatives, has TCU students working with programs at the San Ramon Tropical Research Station in Costa Rica.
  • The Neeley Next Generation Leadership Program brings together undergraduate students for a two-year leadership development experience exposing students to innovative practices in the field of leadership in the corporate and community arena.
  • The Urban Education Center has been successful in developing programs such as the English as a Second Language Summer Institute, the bilingual Teaching Assistant Program and the Teaching Fellows program, working with the Fort Worth, Everman, Crowley, Plano and Birdville ISDs to offer professional development for teachers.

International Education

  • TCU's flagship programs in London, Florence and Seville offer students unique opportunities to study at foreign universities for TCU credit.
  • TCU students can also study in 25 locations throughout the world through TCU Partner Programs and faculty-led summer abroad programs.
  • Twenty-five percent of TCU students study abroad, while an additional 8 percent have other TCU-sponsored, non-academic experiences abroad.
  • The Center for International Studies offers a Certificate Program, combining study abroad, international studies course work and intercultural experiences.
  • International students come to TCU from more than 85 countries, greatly enhancing the University community.

Community Involvement

  • The YMCA of Metropolitan Fort Worth recognized TCU with the Community Partnership Award for 2008. The award honors organizations and corporations that have significantly impacted the group and the greater Fort Worth community.
  • TCU and Fort Worth represent the "New Texas" - vibrant, globally oriented and on the move. Recognizing the University's unique contributions to the city, the Fort Worth Chamber of Commerce has recognized TCU with its Spirit of Enterprise Award.
  • TCU is a key partner in the Berry Street Initiative that is working to create a new urban village in the neighborhood south of the campus. The $47 million GrandMarc at Westberry Place, a multi-use residential development for students, is the cornerstone in the rebirth of the Berry Street corridor.
  • Community Scholars has a 98 percent success rate of graduating our high-achieving, local students of color from high-risk high schools.
  • TCU contributes significantly to the cultural life of North Texas with scores of music and dance performances, lectures, plays, symposia and other events each year.
  • TCU students, faculty and staff volunteer thousands of hours annually, working with local social service organizations such as schools, women's shelters, community centers, public parks and health departments. This equates to roughly $500,000 in savings for more than 250 social service agencies in the Fort Worth area that otherwise would have had to hire additional staff to meet the needs of the community.

School Colors

Purple and White

School Mascot

The Horned Frog