2013 AMA Faculty Consortium: New Horizons in Selling & Sales Management

Program

Day 1: June 12 (Wednesday)
Time Event
3:00 - 3:30 Welcome and Introductions
Location
: Kelly Center
3:30 - 5:00 Selling Across the Globe: An Interview and Conversation with Laurent Attias -- Head, Global Commerical Strategy, Alcon and Andy Zoltners -- Founder, ZS Associates
Facilitator:
Bill Moncrief (TCU)
Description: The facilitator will use an interview style format to moderate a conversation with Mr. Attias and Dr. Zoltners, providing an opportunity for audience questions and interaction.
Location
: Kelly Center    
5:00 - 6:00 Reception
Location
: Football Stadium
6:00 - 7:30 Dinner
Special Recognition
: 1979 AMA Monograph -- Jerry Albaum and Dave Cravens
Location: Football Stadium
7:30 - 10:00 Entertainment 
Location
: The Woodshed, 3201 Riverfront Drive, Fort Worth

Day 2: June 13 (Thursday) -- All sessions held in the Kelly Center
Time Event
8:00 Buses leave hotels for TCU
8:15 - 8:30 Announcements
8:30 - 10:00 Research Perspectives
Description
: This session will consist of a facilitated dialogue from two perspectives -- U.S. and Global.
When considering an intercontinental research team:
  1. Is intercontinental research worth doing (audience first)?
  2. What are the differences in the research traditions, training and issues (panel & audience)?
  3. What would you expect your counter-part on the team to bring to the table (panel & audience)?
  4. What other issues do you see as relevant that have not been mentioned yet (audience first)?
Facilitator:Andrea Dixon (Baylor)
Participants:
Ken Evans (Oklahoma); Sandy Jap (Emory); Neil Rackham (Cincinnati); Manfred Krafft (Müenster); Jagdip Singh (Case Western); and Willem Verbecke (Erasmus)
10:00 - 10:20  Break 
10:20 - 11:50 Executing Sccessful Global Research Teams
Description: This session is devoted to describing the various processes for Intercontinental collaboration.  Three teams of researchers who have engaged in successful collaborations will describe how the projects began, how they progressed, and unique issues associated with intercontinental research teams.  They will share ideas for best practices in such collaborations.
Facilitator: Eli Jones (Arkansas)
Participants:
Mike Ahearne (Houston); Florian Kraus (Mannheim); and Jan Wieseke (Bochum)
Anne Coughlan (Northwestern) and Dominique Rouzies (HEC Paris)
Nick Lee (Aston), Greg Marshall (Rollins and Aston), and John Rudd (Aston)
12:00 - 1:45 Lunch
Lunch Panel Discussion: Retrospective Reflections on the Journal of Personal Selling & Sales Management
Description: JPSSM editors will reflect on the past and future of JPSSM.
Facilitator: Rosann Spiro (Indiana)
Participants:
Former Editors Larry Chonko (UT-Arlington) and Tom Ingram (Colorado State)
Current Editor Michael Ahearne (Houston)
Editor-Elect Manfred Kraft (Müenster)
1:45 - 3:15 Workshop Session -- Sales Force Research Topics
Description
: Rather than presentations, the methodology of this session will be to get people together in a way that will lead to collaboration.  Attendees will be assigned to a topical group based on their interest as indicated on a survey after they have registered for the conference.
Session Leaders and Topics:
  1. Marketing-Sales Interface: Avinash Malshe (St. Thomas); Joel LeBon (Houston) 
  2. Sales Force Knowledge/Knowledge Development: Felicia Lassk (Northeastern); Jeff Tanner (Baylor)
  3. Sales Force Strategy: Tom Leigh (Georgia); Doug Vorhies (Mississippi)
  4. Salesperson Performance: Bart Dietz (Erasmus); Dominique Rouzies (HEC Paris)
  5. Sales Technology: Adam Rapp (Alabama); John Rudd (Aston)
  6. Social Network Theory: Andrea Dixon (Baylor); Son Lam (Georgia)
  7. Strategic Account Management: Gary Hunter (Case Western Reserve); Javier Marcos (Cranfield)
  8. Value Creation: Susi Geiger (University College Dublin); Anne Liu (Victoria University, Wellington)
3:15 - 3:30 Break
3:30 - 4:45 Workshop Session -- Data Collection Options
Description
: Instead of presentations, the methodology of this selssion will be to get people together in a way that will lead to collaboration.  Attendees will be assigned to a topical group based on their intereste as indicated on a survey after they have registered for the conference. Each of the areas will be led by one or more experts in the particular data sourcing area.
Session Leaders and Topics:
  1. Chally Worldwide: Opportunities and Strategies for the Sales Field: Howard Stevens (Chally Worldwide)
  2. Formalizing University-Company Collaborative Partnerships: Dawn Deeter-Schmelz (Kansas State); Javier Marcos (Cranfield); Thomas Rudolph (St. Gallen)
  3. Getting Data via Individual Companies: Karen Flaherty (Oklahoma State); Zach Hall (Houston); Ellen Pullins (Toledo)
  4. Respondent Lists: Keith Richards (UT Chattanooga); Doug Vorhies (Mississippi)
4:45 - 5:00 Announcements, Schedule for Tonight, Buses Leave TCU for Hotels
6:30 Buses leave Hotels for Billy Bob's Texas -- Don't miss the bus!
Day 3: June 14 (Friday) -- All sessions held in the Kelly Center
Time Event
8:00 - 8:50 Workshop Session -- Analytical Techniques I
Description
Instead of presentations, the methodology of this session will be to get people together in a way that will lead to collaboration. Attendees will be assigned to a topical group based on their interest as indicated on a survey after they have registered for the conference. Each of the areas will be led by one or more experts in the particular analytical realm. This session is repeated in the next time slot to allow each attendee to participate in two of the roundtables.
Session Leaders and Topics:
  1. Analytic Models: Anne Coughlan (Northwestern); N. Syam (Houston)
  2. fMRI, Endocrinology and Genetics: Willem Verbeke (Erasmus)
  3. HLM: Son Lam (Georgia); Anssi Tarkainen (LUT)
  4. Natural Experiments/Field Experiments/Experimental Simulations: Florian Kraus (Mannheim); Jan Wieseke (Bochum)
  5. PLS: John Hulland (Georgia)
  6. Qualitative/Ethnographic: Artur Baldauf (Bern); Ove Jensen (WHU); John Workman (Creighton)
  7. Structural Models: Mark Leach (Loyola Marymount); Jagdip Singh (Case Western Reserve)
  8. Time Series: Doug Chung (Harvard); Tom Steenburgh (UVA - Darden)
8:50 - 9:10 Break
9:10 - 10:00 Workshop Session -- Analytical Techniques II
Description:
This is a repeat of the prior session to allow each attendee to participate in two of the roundtables. 
Session Leaders and Topics:
  1. Analytic Models: Anne Coughlan (Northwestern); N. Syam (Houston)
  2. fMRI, Endocrinology and Genetics: Willem Verbeke (Erasmus)
  3. HLM: Son Lam (Georgia); Anssi Tarkainen (LUT)
  4. Natural Experiments/Field Experiments/Experimental Simulations: Florian Kraus (Mannheim); Jan Wieseke (Bochum)
  5. PLS: John Hulland (Georgia)
  6. Qualitative/Ethnographic: Artur Baldauf (Bern); Ove Jensen (WHU); John Workman (Creighton)
  7. Structural Models: Mark Leach (Loyola Marymount); Jagdip Singh (Case Western Reserve)
  8. Time Series: Doug Chung (Harvard); Tom Steenburgh (UVA - Darden)
10:00 -10:30 Break
10:30 - 12:00 Getting Sales Research Published (Editors Session)
Description
: Six journals are represented with the room set up so that the sales/B2B focused journals are at one table and the general marketing journals are at the other table.  The focus is on how to get one's work in sales published.
Participants: EJM (Nick Lee); IMM (Peter LaPlaca); JAMS (Tomas Hult); JBIM (Wes Johnston); JM (Steve Brown)JPSSM (Michael Ahearne)
Facilitator: Bill Cron (TCU)
The facilitator will ask a series of questions to the editors designed to get at the key success factors in publication of selling and sales management manuscripts (S&SM). Below is a sampling of the questions:
General Journals:
  1. What are you looking for in S&SM articles in your journals?
  2. What are the most common reasons for rejection of S&SM manuscripts by your editorial boards?
Sales/B2B Focused Journals:
  1. Are there specific topics that are under-researched?
  2. What trends are you looking at that would be fruitful research topics?
  3. What are the most common reasons for rejection of manuscripts by your editorial boards?
12:00 Box Lunches
12:30 and 1:30 Buses Leave for Airport