Are you innovative, creative and resourceful? Are you good at communicating? Careers in marketing use all these skills and more. Every organization's goal is to market and sell its products or services profitably while creating a valuable relationship with customers. Marketing encompasses sales, advertising, communications, promotions, brand management, surveys, and research, for companies both large and small, for profit and non-profit. Careers include marketing manager, marketing research, promotions manager, public relations manager, advertising, product development, branding, and sales manager.
Marketing Curriculum
Marketing Major
Download the Marketing brochure
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TCU AMA
The TCU Chapter of the American Marketing Association is committed to easing the transition from business school to business world. TCU AMA helps prepare students for their future careers by providing resources which allow them to embark on networking opportunities and educational experiences. Meetings are twice monthly featuring marketing leaders from top companies discussing career opportunities and what it takes to be the best in their field.
2010 American Marketing Association Sheth Foundation Doctoral Consortium
The 45th annual AMA Sheth Foundation Doctoral Consortium was held June 2-5 at TCU, coordinated by marketing professors Mark Houston, Bob Leone and Eric Yorkston. It was the first time for the Neeley School of Business at TCU to host the annual event, and only the second time for a non-PhD-granting school to host the consortium. Read more.
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