Marketing | Research and News


According to UT Dallas' Top 100 Business School Research Rankings, Neeley is ranked 6th in the United States for research contributions from 2010-2014 in marketing's premier journal for managerial research, Journal of Marketing. See the complete rankings here.

Academic Programs:

Bloomberg BusinessWeek recently ranked the Neeley School of Business' undergraduate Marketing program 19th in the nation.  Neeley's undergraduate Marketing Program has been ranked in the top 30 nationally for the last 4 years.

Available Positions:

The Department of Marketing is hiring an Associate or Full Professor for the Eunice and James L. West Chair in Marketing.  For more information, see the office job posting here.

Latest News:

Yash Bhagwat joins the faculty as an Assistant Professor.  She is completing her PhD at Georgia State University and has an MS in Marketing from the University of Alabama and BA in Political Science from the University of Michigan.  Her primary research interests are customer relationship management, marketing strategy, marketing services.  She has received recognition for excellence in teaching and has recently published an article in Marketing Science.

Sarang Sunder joins the faculty as an Assistant Professor.  He is completing his PhD at Georgia State University and has a Bachelor of Mechanical Engineering from Anna University (India).  His main research focus is on empirical marketing strategy, examining customer relationship management, emerging markets, salesforce management, and marketing mix models.  He has received recognition for excellence in teaching and has recently published an article in Journal of Marketing Research

The 2013 AMA Faculty Consortium: New Horizons in Selling and Sales Management, was hosted by the TCU Neeley School of Business in 2013. The consortium welcomed 19 international faculty members and 23 doctoral candidates to the TCU campus, an impressive showing for this concentrated discipline. The theme was Research Collaboration Among the Global Community of Sales Scholars. The consortium was co-chaired by Bill Moncrief, the Charles F. and Alann P. Bedford Professor of International Business at the TCU Neeley School; Bill Cron, associated dean of graduate programs and research at the TCU Neeley School; Nick Lee, professor of marketing and organizational research at Aston Business School (Britain), and Greg Marshall, the Charles Harwood professor of marketing and strategy at Crummer Graduate School of Business (Florida).

Recent Premier Publications:

Kumar, V., Yashoda Bhagwat, and Xi (Alan) Zhang "Regaining “Lost” Customers: The Predictive Power of First Lifetime Behavior, the Reason for Defection, and the Nature of the Winback Offer", Journal of Marketing. In-Press.

Hall, Zachary R., Michael Ahearne, and Harish Sujan (2015), “The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson-Customer Interactions,” Journal of Marketing, (forthcoming).

Kumar, V., Sarang Sunder, and Robert P. Leone (2015), "Who's Your Most Valuable Salesperson?," Harvard Business Review, (forthcoming).

Ryan R. Mullins, Michael Ahearne, Son K. Lam, Zachary R. Hall, and Jeffrey P. Boichuk (2014) "Know Your Customer: How Salesperson Perceptions of Customer Relationship Quality Form and Influence Account Profitability", Journal of Marketing: November 2014, Vol. 78, No. 6, pp. 38-58.

Tanuka Ghoshal,  Eric Yorkston, Joseph Nunes, and Peter Boatwright (2014), "Multiple Reference Points in Sequential Hedonic Evaluation:  An Empirical Analysis", Journal of Marketing Research: October 2014, Vol. 51, No.5,  pp. 563-577.

Kumar, V., Sarang Sunder, and Robert P. Leone (2014), "Measuring and Managing a Salesperson's Future Value to the Firm", Journal of Marketing Research: October 2014, Vol. 51, No.5, pp. 591-608.

Brocato, E. Deanne, Julie Baker, and Clay M. Voorhees (2014), "Creating Consumer Attachment to Service Firms through Sense of Place", Journal of the Academy of Marketing Science (Forthcoming).

Cron, William L., Artur Baldauf, Thomas W. Leigh, and Samuel Grossenbacher (2014), "The Strategic Role of the Sales Force: Percpetions of Senior Sales Executive", Journal of the Academy of Marketing Science: September 2014, Vol. 42, No. 5, pp. 471-489.

Boichuk, Jeffrey P., Willy Bolander, Zachary R. Hall, Michael Ahearne, William J. Zahn, and Melissa Nieves (2014), "Learned Helplessness among Newly Hired Salespeople and the Influence of Leadership", Journal of Marketing, 78 (1), 95-111.

Kumar, V., J Andrew Petersen, and Robert P. Leone (2013), "Defining, Measuring, and Managing Business Reference Value", Journal of Marketing, 77 (1), 68-86.

Kumar, V, Eli Jones, Rajkumar Venkatesan, and Robert P. Leone (2011), "Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing?," Journal of Marketing, 75 (1), 16-30.

Yorkston, Eric A., Joseph C. Nunes, and Shashi. Matta (2010), "The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions," Journal of Marketing, 74 (1), 80-93.

Kumar, V., J. Andrew Petersen, and Robert P. Leone (2010), "Driving Profitability by Encouraging Customer Referrals: Who, When, and How," Journal of Marketing, 74 (5), 1-17.