Study Abroad: Peru (Marketing)
Lima, Cuzco, Agua Calientes, Machu Picchu
March 9-17, 2018
Dr. Chris White
Learn about international marketing in Peru, a country with breathtaking beauty and a rich diversity of ethnicities, cultures and resources. Visit a variety of markets and cultural sites to observe differences in how products are displayed, packaged and promoted, and how consumers behave in different environments. Tourism and ecotourism drive the Peruvian economy, affecting the lives of millions. Take a train through the Andes Mountains and explore the ancient Incan capital of Cuzco and Machu Picchu to gain first-hand experiences with traditional tourism and ecotourism. Discover how ecotourism benefits local communities, contributes to biodiversity conservation, and respects traditional culture and social structures.
Prerequisites: This course is only available to TCU business majors who completed MARK 30153 with a grade of C or better and have an overall GPA of 2.8 or higher. Travel is part of the spring semester class MARK 40213 for 3 credit hours. The class meets for eight weeks on campus, then travels to Peru over Spring Break. There are no more classes after Spring Break. Registration is through TCU class registration with special permission from Dr. White.
Fees: Cost is $2,350 and includes accommodations, breakfasts, welcome dinner, farewell dinner, airfare between Lima and Cuzco, train and bus travel, tour/entrance/guide fees. Not included: TCU tuition, airfare to and from Peru, passport or visa, some meals, optional tours, personal spending money. Since this is a 3-credit-hour class, course tuition is part of the spring tuition and the program fee will appear as part of spring tuition.
Class Limit: For an optimal experience, class is limited to the first 12 students approved by the faculty.