Course Name: Blue Ocean Strategy and Simulation
Date: September 14 -15, 2011
Time: 8:00 am – 5:00 pm
Location: Tandy Hall, Room 320
Cost: $1,590.00
Register here
For more information please contact Paula Yoder at p.yoder@tcu.edu or 817-257-4715
Course Description
Organizations and leaders have long engaged in head-to-head competition in search of sustained, profitable growth. Yet competing head-on results in a bloody "red ocean" with rivals fighting over a shrinking profit pool. Break free from the red ocean mentality with INSEAD's Blue Ocean Strategy. Discover revolutionary ideas on creating "blue oceans" of uncontested market space that can make competing irrelevant. www.blueoceanstrategy.com
The Tandy Center includes case study learning with a Blue Ocean Strategy Simulation. The simulation is a computerized strategy game that illustrates concepts, methodologies & analytical tools. This helps bridge the gap between theory and action. By engaging in a simulation activity, you will work as a team to manage a fictitious company which makes learning applicable to real life experiences.
Competitive Advantages
To gain an understanding of implementing innovative strategy; and new ways to look at Organizational and Leadership development.
Course Name: Enhancing Innovations in Your Organization: Turning Ideas into Opportunities
Instructor: Dr. Ray Smilor
Date: Fall 2011, Spring 2012
Time: 8:30 am-12:30 pm
Location: Tandy Hall, Room 320
Cost: $485.00 Includes session, materials and executive coaching session
Register Here
Course Description
If you are entrepreneur, aspiring to start your own company or work in a company looking to be more innovative and vision driven, then this is the course for you. Through this course, you will explore the idea of being “a visionary” through the wisdom, years of study and experience from Ray Smilor. Dr. Ray Smilor, faculty member at the Neeley School of Business, is one of the premier researchers, thinkers and advocates for entrepreneurship not only in the U.S. but the world and we are proud to present this course based on his best- selling book.
Dr. Smilor explores with students the tale of two economies - the big-company economy and the entrepreneurial economy. This is important when many organizations are asking their employees and business partners operate more entrepreneurially, innovatively and collaboratively. In the foreword, Guy Kawasaki, CEO of Garage.com, writes, "This book is about evangelists and revolutionaries - those daring souls who envision a better world, blaze new trails in business, and upset the status quo...I've come to the conclusion that all successful entrepreneurs have the elements of both within them." This course is for those looking to be “daring visionaries”.
Course Name: Social Media Tools for Small Businesses
Instructor: Dr. Stacey Landreth Grau
Date: Fall 2011, Spring 2012
Time: 9:00am - 4:00pm
Location: Tandy Hall, Room 320
Cost: $375.00
Register Here
Course Description
Social media has leveled the playing field in many ways for small business. No longer are big budgets and huge staffs required to be successful. This workshop will introduce small business owners and partners the concepts to social media marketing including:
- planning and strategy
- social media toolbox
- social media monitoring and using it for insight
- measurement for your social media strategies
Case studies and best practices are included.
Course Name: The Great Discovery© : Breakthrough Leadership Thinking
Instructor: Dan Novak, Senior Consultant, LSG and Adjunct Professor at TCU
 Dates: Fall 2011, Spring 2012
Time: 8:00 am - 5:00 pm
Location: Tandy Hall, Room 320
Cost: $2385.00
For more information , please click here
Course Description
This three-day leadership training is a proven, systematic, and powerful way of leadership thinking that includes vision setting, value clarification, innovative thinking, and aligned execution. It is rooted in the highly successful methodology of Six Sigma - used to produce breakthrough successes in the corporate world, and is endorsed by the world's industry leaders and top universities. Six Sigma is recognized as one of the top 10 greatest management innovations in the past 150 years, and it has produced unprecedented success at companies like GE, Motorola, DuPont, Sony and many others. The course was developed by Dr. Mikel Harry , co-founder of Six Sigma at Motorola.
Competitive Advantages
Participants will acquire an in-depth understanding of a proven, integrated approach to
transformational leadership that delivers breakthrough innovation and world-class performance. Specifically, leaders will be able to create, clarify, and communicate the organization's vision and values; encourage innovation and creative thinking; build aligned and effective teams; make better decisions using critical thinking and systematic problem solving; deliver improved execution, performance, and project management; and develop engaged, motivated employees by helping them identify and achieve their dreams.
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