Storytelling for Influence

Storytelling is a powerful tool for creating connections, communicating an inspiring idea, and creating a compelling vision of the future. Exceptional leaders use stories to convey deeper meaning, reinforce key priorities and establish stronger engagement with co-workers, customers and other key constituents. 

For every leader, the ability to convey a message clearly and effectively through stories can also be critical to solving organizational issues, persuading important stakeholders, or presenting a new idea to C-Suite leaders. A compelling story is memorable, relevant, deeply engaging and well told. Through powerful storytelling leaders can gain buy-in, convey their key messages and obtain support from key stakeholders while transforming organizations.

April 2, 2020
8:30 a.m. – 4:30 p.m.
Cost: $995* covers all course materials and breakfast, lunch and refreshments.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 10 percent discount will be given to TCU staff/faculty/alumni, U.S. veterans, 501c3 non-profit organizations and government employees.

Who Should Attend? 

Business leaders at all levels who want to improve their ability to convey key messages, create deeper engagement, and inspire others through storytelling.

What You Will Learn

Practical storytelling tools and approaches that will help you develop:

  • A clear picture of your audience and what motivates them
  • A clear and powerful storyline to align your audience with your ideas
  • An understanding of your strengths and areas of improvement as a persuasive communicator
  • The ability to leverage the environment to reinforce your message

How You Will Benefit

  • Understand the science of storytelling and how it increases the emotional connection with your audience.
  • Lessen you dependency on the presentation medium and increase your connection with the audience.
  • Increase your understanding of your audience and how environment plays into a presentation.
  • Workshop you idea with a cross functional team and receive real-time feedback on your story and delivery.
  • Take the reins on your professional development and craft stories that stick.  

Topics

  • Authenticity 
  • Storytelling and Idea "Sell-In"
  • Influence & Persuasion
  • Presentation Approaches & Structure
  • Communication Style
  • Clarity & Focus for Message Development
  • Leadership Presence

Faculty Leaders

Eric Harris
Founder, GatherRound

Eric started GatherRound after his experience in brand- and agency-side leadership roles exposed him to a frightening phenomenon: The pervasive reliance on presentation software for attempting to sell in ideas. Eric believes presentations deserve more respect, because the better we are at creating buy in, the more cool stuff we’ll get to do. So Eric and his team invented and now teach The Campfire Method. Since 2015, Eric has had the privilege of coaching enlightened teams – at organizations such as Activision, Texas Health Resources, and YUM! Brands – who know storytelling and leadership are synonyms.



Jeff Begert
VP, Client Service, GatherRound

Jeff joined GatherRound as its first employee in 2015 after a career of account management at traditional advertising agencies. He had had-enough of putting together Power Point presentations for clients that didn’t want anything different but didn’t want the same ideas. Since joining GatherRound, Jeff has been focused on working with organizations to improve the way they tell stories that stick and ensuring all Campfire Method workshops are successful endeavors for GatherRound’s clients. He’s been proud to help organizations such as The Marketing Arm, The Real Estate Council and CallisonRTKL tell their most persuasive stories. 


Please contact:

Kalyn McKittrick

Director of Marketing and Engagement 
k.mckittrick@tcu.edu
817-257-4689