Neeley & Associates | Directors

Ed2.jpgEd Riefenstahl co-founded Neeley & Associates Consultants (N&A) in 2006 and currently serves as a Director of the program.  Prior to joining TCU’s Neeley School of Business Ed was a Global Alliance Director for KPMG Consulting/BearingPoint.  Before joining KPMG, Ed was the Central U.S. Sales Director for Ernst & Young’s Entrepreneurial Consulting Services.  In 1992, Ed formed ROI Associates, a boutique consulting firm focused on organizational planning and process & operations improvement for entrepreneurial entities.  Upon leaving BearingPoint in 2005, ROI Associates was re-focused to work exclusively with small business owners.  In addition to growing N&A to one of the premier MBA consulting programs, Ed has been hands-on as a team leader or team member:

  • Implementing the first A.I.D.S (HTLV-III) blood test in the U.S.;
  • Introducing the sales methodology in one of the “Big 4” global professional service firms;
  • Conceiving and launching the world’s “first winery at an international airport,” LA BODEGA WINERY at DFW International Airport;
  • Bringing to market the first on-line business consulting service – a Smithsonian, Computerworld Business Services Category Finalist – ERNIE;
  • Assessing a health system as a nominated Baldrige Award - also known as the President’s Quality Award - National Examiner; and
  • Conceiving and launching IDEA-Works FW, a multi-industry business accelerator in Fort Worth, Texas.

He received his B.A., Economics, University of Pittsburgh, his MBA from Emory University, and a post-graduate Diploma in Business Administration from University of Manchester (U.K.) School of Business.


Peters LarryDr. Larry Peters is Director Emeritus of the Neeley & Associates program and a Professor of Management & Leadership Development in the Neeley School. In the past decade, he has taught exclusively in the MBA, PMBA and Executive MBA programs. He has been honored with all-university teaching awards on four occasions. Dr. Peters has an extensive publication record and has served his profession as an officer of three major Divisions of The Academy of Management. He has had an active consulting practice over the past two decades, and serving local, national and international clients. Most recently, he published a new book called The Simple Truths About Leadership: Turning Your People Into Your Partners.

Dr. Peters was the inspiration for and founder of the undergraduate leadership program in Neeley and, with Ed Riefenstahl, was the co-creator of the highly successful Neeley & Associates consulting program. That program is in its 10th year and is a critical part of Neeley’s reputation for quality graduate education. Most recently, Dr. Peters has worked with the director of The Tandy Leadership Center to restart and brand the executive education arm of the Neeley School.