A healthy dose of business
Career changer Morgan Steinbrunner moves from lab researcher to health care marketer
Hometown: San Angelo, Texas.
Former life: Worked as a genetics researcher at Texas A&M Health Science Center.
Future life: Project manager at Healthpoint.
Cool fact: Her “summer internship” with Healthpoint lasted throughout her second year, building her portfolio of corporate experience and leading to a full-time position.
Science fare: What’s a scientist to do once she realizes she doesn’t want to be a life-long researcher? Morgan set her sights on grad school.“I figured if I was going get my PhD, it should be in something I really liked. But I didn’t think genetics was the perfect fit for my personality. So I started thinking, ‘Hmmm, what can I do with a biology degree?’ That led me to get my MBA.”
Making the switch: A summer internship with Healthpoint, a pharmaceutical company with products that treat serious burns and other chronic wounds, added important marketing experience to her skillset. Her established scientific background, coupled with a growing marketing expertise, prompted Healthpoint to hire her for the next school year. “I love doing market research and strategy in the new product development division. My biology background helps me understand the terminology and research new diseases. It requires a lot of reading, especially scientific journal articles, but that’s something I’ve got a lot of experience in.”
Triple threat: Her work resume overflows with health care experience, thanks to her efforts on three Neeley & Associates Consulting projects. She worked with Alcon to map out a sustainable eye care system in Indonesia. She studied tactics such as iPhone apps and search-engine optimization to target potential customers that Healthpoint’s traditional sales team doesn’t reach. And she helped the United Way Agency on Aging implement care-transition programs in Dallas-Fort Worth hospitals. “Lots of people have to go back into the hospital for more treatment within 30 days of release. That’s costing billions for hospitals every year. The goal of these programs is that when patients leave the hospital, they know about their medication, understand their condition and know how to take care of themselves so they won’t have to go back into the hospital.”
Out of Africa: TCU’s travel class to South Africa blends classroom lectures and conversations with execs at companies of all sizes. A safari, winery tour and visit to the Cape Town townships deliver a multifaceted understanding of the local lifestyle. “For me, the biggest takeaway is that we Americans live in a bubble. When you go to a developing country, you get back to basics. You get a different view of how business works in different environments. It’s important, in this era of multinational corporations, to understand how local culture affects the ways we do business.”
Final four: Morgan and her TCU teammates made it to the final four of the national Leadership in Health Care case competition at Emory University. For the TCU team, the contest proved TCU could match MBAs from the nation’s other top B-schools. “Going in, we didn’t know what to expect from other students. But now, I think we could go up against anybody. I’ve got so much confidence in TCU. If we did it again, we could win the whole thing.”