Bojan Durasinovic

Serbian, French, Spanish, Boardroom.

Bojan Durasinovic speaks the language of global business

Hometown: Novi Sad, Serbia.
Former career: Apparel and furniture supplier in Serbia.
Current career: Senior Manager-Procurement and Supply Chain at American Airlines.
Cool fact: Bo speaks English, Serbo-Croatian and some French and German. He and a TCU teammate are learning Spanish by e-mailing each other in that language.

Family business: He’s had “supply chain” experience since the age of 12, when he helped with his parents’ import-export business. Now it’s his concentration. “When my family was selling clothes, I was fascinated with going to different countries, talking about the pricing and figuring out how to ship. ‘Supply chain’ at home in Serbia was pretty unscientific. Here in the U.S., it’s more about data crunching and analysis.”

Team spirit: TCU’s year-long project teams work just like the business world. “You learn to work with all kinds of people. My team never had a single argument. If somebody doesn’t pull his weight on some assignment, somebody else can pick it up. Nobody in our group needed to be the leader, the alpha dog. Nobody had to be in charge.”

On career connections: A week-long simulation known as the integrative project tests all you’ve learned in your first semester, and how effectively your team reacts to changing business conditions. Bo’s team vaulted from last place to first by proactively responding to the simulation’s evolving marketplace. Even better, corporate execs are on hand to challenge you as your team presents your results. “My team won — and that was great. After that I got a call from the employers who attended. Then I got an interview, and they liked me. That was a big deal for me, coming here with no U.S. work experience.”

Adding up the miles: Bo credits TCU for giving him unique opportunities to experience business, wherever it might be. He’s traveled to New Orleans and Austin for national career fairs, to Omaha for a meeting with Warren Buffett and to Italy to study global business practices. With the Student Organization for Supply Chain Studies, he’s visited the Port of Los Angeles and attended on-site meetings with American Airlines and JC Penney. With TCU providing partial travel grants for many of these trips, Bo says it’s crazy not to go. “We want our students to see it all, to know how it happens. These TCU trips show you the global supply chain in action.”

Power lunch: TCU’s stand-and-deliver programs mean you won’t spend your MBA career watching from the sidelines — or hearing from executives only in auditorium presentations. Bo got access to the boardroom through C-level Confidential, an opportunity to get the insider scoop from top executives over dinner. “I got to talk with the CFO of Frito-Lay, and that was a big deal. It was just a small group, so we could ask anything about his company or career. Why wouldn’t you volunteer for something like that?”

Big as Texas: The booming, diverse Dallas-Fort Worth economy is an obvious draw, but that’s not the only reason to love Fort Worth. “I love Texas barbecue. There’s great Tex-Mex. And if you look for it, there’s real Mexican food–and that’s quite different. Plus Texans are just good people. They’re always smiling and ready to help you out.”


“We want our students to see it all, to know how it happens. These TCU trips show you the global supply chain in action.”

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