Neeley and Associates

Make your resume stand for something

With thousands of MBAs hitting the job market every year, what stands out to employers?  It's a resume with results.

Through TCU’s Neeley and Associates consulting program, your team will work to transform real businesses. This is a chance to gain experience in a new functional area, to test your textbook knowledge in true-to-life business situations and to expand your network of business contacts. To top it off, you’ll learn consulting practices from expert mentors at professional consulting firms such as Accenture.

But most important, it’s a way to create impact. You’ll improve the company’s bottom line in a way that makes you stand out in any internship or job interview. The past achievements of TCU consulting teams are worth bragging about:

When PepsiCo needed to optimize sales in Walmart’s new “clean store” concept, it turned to TCU students. The project was a great chance to work with the world’s #2 beverage company and get in on the ground floor of a new in-store marketing concept for the world’s #1 retailer. Students analyzed sales data for Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi beverages to determine what set top performing stores apart and to contribute recommendations to the company’s "winning playbook."

Another team saved Calloway’s Nursery greenhouse chain $300,000 by rethinking its operations. By analyzing business functions from top to bottom — looking at everything from big-picture brand marketing to plant-watering systems — the team cut operating expenditures in a big way.

But how “real” are the consulting projects?

“This project was as real as it can get,” said Adam Anderson, a TCU PepsiCo principal consultant. “For PepsiCo this project was a very important piece in their future strategies. For the Neeley and Associates team, the opportunity to work for a brand as recognized as Pepsi is an experience that any MBA student from any school would fight for.”

Other recent projects
Neeley and Associates teams work with international corporations, regional companies and nonprofit organizations on projects like these:

  • Alcon: building sustainable eye care in emerging markets.
  • Lockheed Martin Aeronautics: assessing industrial supply chain best practices.
  • Catholic Charities: launching a program to help teenage political refugees settle in the U.S.
  • Texas Instruments: gauging semiconductor growth opportunities for lithium batteries.
  • SafeHaven: building an endowment to fight family violence.
  • Beryl: creating a business plan to launch a customer service consulting branch in health care.
  • DFW Airport: coordinating a strategy to maximize advertising revenue.
  • GRACE–Grapevine Relief and Community Exchange: researching customer demographics to determine the feasibility of relocating resale shops and a food bank.
  • Half Price Books: planning an international expansion.
  • The Alternative Board, Inc.: performing a competitive analysis of the business coaching industry.

How it works
Companies and nonprofits hire teams of MBA students as consultants to find creative solutions to their business challenges. Just like in the business world, companies pay for this expertise — and the payment provides the project budget.

First-year students apply to spend a semester working on the teams and learning about project management in class. Teams devote 200 to 250 hours to the projects. Students earn academic credit for their work, work with top-level decision makers and build strengths in new functional areas.

Experienced consultants — usually alumni from Accenture — provide feedback at critical points in the project. TCU professors serve as industry experts, but the teams are student-driven.

Top second-year students are selected to be principal consultants. These team leaders are responsible for interviewing the next year’s business clients, managing the project and timeline and delivering the final results.

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