Dallas Morning News promotes TCU MBA alum Grant Moise to key leadership role
Grant Moise (Tom Fox/The Dallas Morning News)
Another Frog on the move! Grant Moise, MBA '04, was recently promoted to executive vice president of A.H. Belo and general manager of The Dallas Morning News. In this new role, Grant will over see sales, marketing, IT, production and distribution of the print edition. Here's the full story from The Dallas Morning News.
Grant Moise, a key architect of a revenue-boosting strategy for A.H. Belo Corporation, parent of The Dallas Morning News, has been named executive vice president of the parent company, and general manager of The News.
The promotion makes Moise, 41, second in command at the paper behind Jim Moroney, the newspaper’s publisher and chief executive.
Both executives spoke of the change, which is effective immediately, as part of the company’s succession planning, though Moroney said there is “no timetable” for him to step down.
Moise, who joined The News in 2004 and later briefly worked for another company, had been senior vice president of business development and niche products since September 2013.
In that role, he oversaw A.H. Belo’s purchase or creation of six companies in five years -- all designed to help the company generate new revenue to counter a drop in print revenue, which has been declining industrywide.
He now has responsibility for the sales department, marketing, IT, production and distribution of the print edition.
The newsroom, led by editor Mike Wilson, will “co-report to Grant and me,” Moroney said.
Moroney, 60, said part of his responsibility as CEO is to position the company for a future change in leadership.
“So in concert with our board, I have been working to put Grant in a position where he could have an opportunity to take on more responsibility and at least potentially be a succession candidate when and if that arises,” Moroney said.
Moise has a bachelor’s degree in journalism from the University of Kansas and an MBA in marketing and marketing management from Texas Christian University.
Since returning to A.H. Belo in 2008, Moise said, much of his focus has been on bolstering the company’s efforts to make money beyond newspaper advertising revenue, which has been declining for more than a decade.
The company purchased or created companies, including Speakeasy, CrowdSource and DMV, that are largely devoted to marketing. Their revenues are still small compared with print revenue, but have been growing rapidly.
In its last quarterly financial statement, A.H. Belo reported digital and marketing services revenue of $14 million made up 36.6 percent of the company’s total advertising and marketing services revenue. It made up 30.1 percent a year ago.
“The new structure really ... allows us to be more cohesive to where our mergers and acquisition strategy, our revenue diversification strategy, will naturally get closer alignment to the rest of the business as a result of me being more closely involved,” Moise said.
“There is still a true desire for our company to feel like it's one, not a sum of the parts,” he added. “I think that Jim and I both feel strongly that the change is going to help us strengthen that just by more tightly aligning things from a mission and vision standpoint.
“The newsroom is bringing in such a large audience. Part of what I'm interested in doing is taking this large audience that our journalism is able to bring into our company and providing our marketers more unique access to those audiences, but not to influence our journalism.”
The new job comes with a pay raise. In 2015, Moise received total compensation of $628,288, including a base salary of $325,000, according to regulatory filings. Information on the new salary will be contained in a future regulatory.
–Karen Robinson-Jacobs, Hospitality/Leisure Industry Reporter