August 27, 2009


Robert Leone Robert P. Leone , Wilson Chair and Professor of Marketing at the Neeley School of Business at TCU, has been named co-editor of the prestigious  Journal of Marketing beginning September 1, 2009.

The premier publication for marketing academic professionals, the Journal of Marketing covers research related to all aspects of marketing, from advertising, sales, and pricing, to brand management, distribution, and ethics. The journal bridges the gap between marketing theory and practical application for the marketing community. Established in 1936, Journal of Marketing has been the recognized leader in its field for more than seven decades.

"Dr. Leone's accomplishments in the field of marketing are a boon to both the Neeley School and the editorial staff of the Journal of Marketing ," said O. Homer Erekson, Dean of the Neeley School of Business at TCU.  "His dedication to research and teaching epitomizes the drive for excellence that business students need to succeed."

The J. Vaughn and Evelyne H. Wilson Chair at TCU, Dr. Leone is a renowned expert in evaluating the effects of advertising, price and promotion on market performance, as well as branding and brand equity, consumer valuation, and packaged goods marketing. His research has been published in the most selective academic journals such as the Journal of Marketing , the Journal of Marketing Research and Marketing Science , as well as in the Harvard Business Review . Dr. Leone holds a Ph.D. from Purdue University's Krannert School of Management.

The Neeley School of Business at TCU ( ), which focuses on personal development, important connections and real experiences, is consistently recognized among the best business schools in the country by major business publications. Strategic career development gives TCU business students a winning edge, while renowned faculty and leading executives share best business practices. TCU business students also consult with real clients to solve critical challenges. Graduates from the Neeley School of Business at TCU possess business skills, team strategies and workplace experience, and are renowned as ethical leaders with a global perspective who help shape the business environment.


Elaine Cole
Public Relations Manager
Neeley School of Business at TCU