September 18, 2013

Fifty Employers Get a First Look at the Newest Full-time TCU MBAs

START MBAsDuring START Workshop orientation sessions, full-time MBA students were tasked with a case from a major employer to showcase their critical thinking and delivery styles. This year, 50 employers from 26 companies came to see them action.

“We are fortunate we had such great interest from employers to attend our START Workshop case competition,” said Bethany Kilgore, assistant director of recruitment operations for the Graduate Career Service Center at Neeley. “What a wonderful way to show our incoming class the strong interest in TCU MBA recruitment.”

Employers from 26 Dallas-Fort Worth companies filled two classrooms, and several national employers logged in to watch the presentations virtually. 

The students were divided into 10 teams to work on the case and present their recommendations for the rollout and marketing of a new Frito-Lay snack. They were judged on ideas, strategy, reasoning and delivery.

“The employers were so impressed that several came forward to sponsor the case competition next year,” Bill Cron, senior associate dean of graduate programs, said, “so we already have AT&T lined up for next year’s competition.”

Meet the Full-time TCU MBA class of 2015:

  • 26 percent increase in class size
  • 652 average GMAT score – the highest class average to date
  • 57 percent scored above 650 on the GMAT
  • All have professional work experience with an average of five years
  • 12 percent are former military members from the U.S. Navy and U.S. Army National Guard
  • Two-thirds completed their undergraduate degrees outside of Texas
  • One in four hold undergraduate degrees in science, engineering and technology

For more information on the TCU MBA program, visit or call 817-257-7531 or 800-828-3764, ext. 7531.


Elaine Cole
PR Manager
Neeley School of Business at TCU