January 07, 2011


The North Texas Super Bowl Host Committee, the NFL and the Neeley School of Business at TCU will host a half-day workshop for emerging businesses to provide valuable insight, proven methods and researched tactics.

“This workshop focuses on issues prominent in the minds, plans and goals of entrepreneurs who are beginning or growing a small or mid-size business,” said Brad Hancock, Director of the Neeley Entrepreneurship Center. “This is an excellent opportunity to talk to experts in entrepreneurship and discover local resources, all under one roof.”

NFL Playbook Workshop Series III will be held Tuesday, January 25, 7:00 am to 12:15 pm, at the Brown-Lupton University Union on the TCU Campus. Cost is $19.95 per person. Register at http://www.playbookworkshop.eventbrite.com

Together with the North Texas Super Bowl Host Committee and the NFL, the Neeley School has procured experts from across North Texas to coach local entrepreneurs into winning performances.

Keynote speakers and sessions include:

  • The Values-Based Enterprise: Making Meaning to Make Money, presented by Dr. Raymond Smilor, Robert and Edith Schumacher Executive Faculty Fellow, Neeley School of Business at TCU
  • Instilling a Winning Culture in Your Company, presented by Paul Spiegelman, CEO, The Beryl Companies
  • Using Social Media to Market and Advance Your Business, presented by Dr. Stacy Landreth Grau, Associate Professor of Professional Practice in Marketing, Neeley School of Business at TCU
  • Success in Business – Concrete Tools for Growing Your Business, presented by David Minor, Founder Emeritus of the Neeley Entrepreneurship Center and CEO of the Landscape Partners
  • Finding Capital and Financial Resources to Grow Your Business, panel discussion
  • The Power of Partnership – Important Resources for Any Business, panel discussion

A Small Business Provider Expo will take place throughout the day so that entrepreneurs can have direct access to Tarrant County’s numerous organizations dedicated to supporting small businesses. Participants include the Fort Worth Business Assistance Center, Small Business Development Center, North Texas Regional Center for Innovation & Commercialization, TECH Fort Worth, North Texas Angel Network and more.   

The Neeley School of Business at TCU is nationally ranked and recognized as a premier business school by Forbes (MBA Return on Investment), Fortune Small Business (Top 25 for Entrepreneurs), BusinessWeek (#30 Best Undergraduate) US News & World Report(#18 Best Undergraduate Entrepreneurship)  Parade (College A-List) and The Princeton Review (Best 301 Business Schools 2010). The Neeley School is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB), the highest standard of accreditation for business schools internationally.


Elaine Cole
PR Manager
Neeley School of Business at TCU