March 21, 2006

Neeley School Launches Ad Campaigns

Open your newspapers. Turn up the radio. Watch local billboards. The Neeley School of Business at TCU has launched new advertising campaigns for the Executive MBA, Professional MBA and Accelerated MBA programs.  

The attention-getting print and radio ads were created by The Balcom Agency in Fort Worth, Texas, and can be seen in the Star-Telegram and billboards around the city, and heard on Metroplex radio stations KERA-FM, KZPS-FM, KDMX-FM, KPLX-FM and KESN-FM.

The headline for the Executive MBA promotion, which began in February, is: " Climbing the Corporate Ladder? Take the Elevator ." Click here to see the ads.

The Executive MBA program is designed for middle- and senior-level executives who want to enhance and accelerate their career while maintaining momentum at work. The average age of students is 40, with an average of 16 years work experience, 11 of those in management.

The ads for the Professional MBA program, which began in March, use the headline: "Take two nights a week and call me from the corner office."

The Professional MBA program meets evenings so professionals who want to enhance their present career path or change their career can maintain their full-time work schedule.

Another promotion was created for Neeley's Accelerated MBA program (intensive one-year), using mailers, banner ads and billboards. "Get an ROI on your MBA ASAP" is the headline.

"We are excited about the ads and the results they are bringing in," said Jeff Waite, director external relations for the Neeley School. "Collaborating with the Balcom Agency is obviously increasing our visibility and public exposure."

The external relations department is working with Balcom to produce a fully integrated branding initiative and marketing campaign that will launch in the fall of this year, targeting enrollment for fall 2007.

"We're honored to be selected as the Neeley School's marketing partner," said Stuart Balcom, president of the Balcom Agency. "We look forward to working with the talented external relations team to make Neeley the name in business education in Texas."

The Neeley School of Business at TCU offers nationally ranked undergraduate and graduate degree programs in business, and is currently the highest ranked business school in Texas, based on The Wall Street Journal ranking of #18 nationally in a 2005 survey comparing 47 top regional MBA programs. BusinessWeek, The Princeton Review, Forbes, U. S. News & World Report, and Entrepreneur Magazine also recognize Neeley as a premier business school.


Elaine Cole
Neeley School of Business