January 13, 2009

Neeley School Chosen to Host AMA-SHETH Foundation Doctoral Consortium in 2010

The Neeley School and the Marketing Department have been selected to host the  American Marketing Association-Sheth Foundation Doctoral Consortium June 2-5, 2010, a professional development and networking conference for advanced doctoral students in marketing. Participation in the Doctoral Consortium is by invitation only, and each of the invited business schools is asked to nominate one doctoral student, known as the Consortium Fellow.

"This is a prestigious, high-profile event that will bring 100 of the top faculty in marketing and 100 of the brightest young PhD students in marketing to  TCU and the Neeley School ," said George Low, chair of Neeley's Marketing Department .  "This consortium is rarely awarded to non-PhD business schools, so it is a significant achievement for us, and another indicator that Neeley's reputation continues to grow."

According to the  AMA website, the annual AMA-Sheth Foundation Doctoral Consortium introduces PhD students to state-of-the-art perspectives and emerging themes in the marketing profession. Thought leaders in research and practice are invited to provide a stimulating experience for doctoral candidates as they prepare to launch their careers. Life-long professional relationships often develop through the consortium experience.

The 2008 Doctoral Consortium drew doctoral students from leading business schools in the U.S., Canada and many international locations. The program offered presentations and workshops at the forefront of marketing scholarship as well as numerous opportunities for Consortium faculty and fellows to interact and share information with colleagues from around the world. This collaborative effort between experienced and new scholars provided vital insights for bridging diverse research and teaching perspectives.

Low praised Mark Houston, Bob Leone and Eric Yorkston for developing the winning proposal and chairing the event.

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MEDIA CONTACT
Elaine Cole
PR Manager
Neeley School of Business at TCU
817-257-5724
e.cole@tcu.edu