May 09, 2013

TCU MBA Team Places Second in Big 12 Competition

TCU MBAs participated in their second Big 12 MBA Case Competition and made their mark by winning second place and $2,000 against teams of MBA students from schools in the Big 12 Conference.

Nishant Maller, Kiki Dallao, Anneke Talsma and Luke Wittenbraker brought home $2,000 in the Big 12 MBA Case Competition held in April at Texas Tech. The team, which formed a few weeks prior to the competition, traveled to Lubbock to go up against teams from eight other Big 12 Conference schools.

At the competition, the teams were given a business strategy case for a customer loyalty program for United Supermarkets’ upper-end Market Street stores. They had 24 hours to research, analyze options, form strategies and then present their recommendations to company execs.

“I felt comfortable and prepared in all aspects of business, which I believe gave the TCU team a competitive edge,” Luke said. “We only had 24 hours to analyze the situation, create an ideal solution and present our idea to United’s management team. Fortunately, our depth and breadth of classroom knowledge and real-world experience allowed us to succeed.”

The teams were judged on the quality of their analysis, recommendations and presentation.

“This competition was the perfect capstone to my two-year MBA experience,” Nishant said. “Applying classroom concepts and experience from our consulting projects and past competitions helped us successfully propose a competitive and executable solution.”

The Big 12 MBA Case Competition is held at a different school each year. The Neeley School of Business at TCU will host the competition in spring 2015.

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MEDIA CONTACT
Elaine Cole
PR Manager
Neeley School of Business at TCU
817-991-4949
e.cole@tcu.edu