April 20, 2006


The Neeley School is a close knit community, so it was fitting that Dean Dan Short hosted an old fashioned ice cream social at Smith Hall to honor three faculty members who are leaving our community and who will be greatly missed.

David Cravens is retiring after 25 years with TCU. Dr. Cravens is Professor of Marketing and Eunice and James L. West Chair of American Enterprise Studies for the Neeley School of Business. His areas of expertise include strategic marketing, marketing management, new products, strategic brand management and sales management.

Chuck Williams is moving to California to become Dean of the Eberhardt School of Business at University of the Pacific. Dr. Williams was recruited by Bob Greer 15 years ago to come to TCU's Neeley School, where he served as professor, department chair and associate dean for undergraduate studies.

Bob Greer is stepping down as associate dean of graduate services and taking a brief sabbatical to concentrate on his research. Happily, Dr. Greer will return to the Neeley School next year to continue instruction in strategic human resources, negotiation and industrial relations.


Elaine Cole
Public Relations Manager
Neeley School of Business at TCU