Agar TannerDyakon KassiePetrie Garrison

Entrepreneurship Student Wins TCU Elevator Pitch Second Year in a Row

Tanner Agar won over his fellow TCU students again this year with a new concept for helping craft breweries get into the brats and salsa business.  

October 07,  2014

By Elaine Cole

Like most entrepreneurs, Tanner Agar is full of great business ideas. His ability to sell those ideas to judges and potential backers has helped him win the TCU Elevator Pitch last year and this year.

For this year’s competition, Tanner pitched a new idea for Brewed Foods. His business plan is to work with craft breweries to create brats and salsas incorporating their signature beers. The breweries then retail these products alongside other merchandise.

“They’re also the perfect items to serve at brewery open houses and sponsored events,” Tanner explained. “These products evoke the flavors and fun we all love about craft beer, while allowing breweries to leverage their brand and increase the value of their fans.”

Tanner’s pitch for Brewed Foods won $500. Tanner now advances to the national competition at the Collegiate Entrepreneurs’ Organization conference in Orlando later this month. His trip is paid for by the Neeley Entrepreneurship Center as the first-place winner.

Kassie Dyakon, entrepreneurial management major, won second place and $300 for her plan for FROOFT, which stands for friends, food and gifts. FROOFT is a mobile application that will enable users to give meal/drink coupons to friends and family members with a personalized message.

“The user can send a friend his favorite coffee from Starbucks, or parents a soufflé at a restaurant where they are celebrating their wedding anniversary, or a bagel where a friend frequently eats breakfast,” Kassie said.

Third place and $200 went to Garrison Petrie, finance-real estate major and co-founder of College Boonie Hats, which delivers high-quality, custom hats embroidered with college and high school logos.

Judging the competition were John Parker BBA ’07 MBA ‘12, operations and logistics manager for Uber, Tim Hardman BS ’99 MBA ’12, energy advisor with EnergyBy5, and Tara Wilson, owner of Tara Wilson Events.

“The judges had very complimentary remarks about the quality of the pitches and the professionalism of the presentations,” said Brad Hancock, director of the Neeley Entrepreneurship Center, which hosts the annual competition for all TCU students.

For more information on the Neeley Entrepreneurship Center, visit