Slovakian delegationChilean studentsGreen Honors Chair

Neeley Welcomes Entrepreneurs, Grad Students and Professors from Around the World

Neeley’s international and national connections give students first-hand insight into how the business world is intricately linked, while encouraging curiosity and openness about business differences and similarities.

March 21,  2014

By Elaine Cole


The Neeley Entrepreneurship Center hosted a delegation of women entrepreneurs from Slovakia as part of a U.S. Department of State program. The delegation included Martina Vyskocova, owner, MV Academy; Zuzana Kresankova, co-founder,; Alena Hrehusova, CEO, Orbis Tours; Martina Horkova, manager, Oriflame Cosmetics; Ivona Demackova, general manager, owner, ProRelocation; and Heide Crossley, English language office.

Professors Hettie Richardson and Ray Smilor discussed how Neeley’s curriculum helps students launch and grow businesses. Director Brad Hancock shared the Neeley Entrepreneurship Center’s many initiatives, such as internships, mentors and supporting students who launch their business while in school. Ann McDonald shared the driving motivation behind the Richards Barrentine Values and Ventures® Business Plan Competition, which champions for-profit business plans that also fill a societal or environmental need.

“We appreciate all the information you provided us and answering our curious questions,” Vyskocova wrote in an email to Hancock. “You are doing [an] amazing job and we hope we can bring your ideas to Slovakia and our universities. I wasn't joking when I said [the] team from Slovakia might win the competition one day. We really do have the potential; now we have to make sure we educate and support people the way you do at TCU.”


The Neeley School hosted 24 MBA students and two professors from Universidad Mayor in Chile as part of TCU’s annual exchange program where TCU MBAs visit Chile and vice versa.  

“It is a win-win for both schools, since the best way to deliver a quality education and cultural understanding is with a local host providing guidance and assistance,” said Dr. Chris White, who leads the TCU MBA Chilean trip. When TCU MBAs visited Chile, Universidad Mayor arranged for students to hear from three of the largest and most important companies in Chile.

During the Chilean students’ weeklong visit to TCU, they attended lectures by Professors Greg Stephens, Laura Meade, Garry Bruton and Bill Moncrief, and visited Alcon, Galderma, the Federal Reserve Bank of Dallas and the Frito-Lay Smart Lab. For their last evening, White and TCU MBAs Trudy Guerrero, Elizabeth Lara and Ramon Flores accompanied the Chilean students to a rodeo at Will Rogers Coliseum in Fort Worth.

Visiting Professors

Several professors from across the U.S. and around the world visited Neeley to share research and best practices, and partner with Neeley professors on research.  

Dr. Robert W. Palmatier, marketing professor from the University of Washington’s Foster School of Business, presented a lecture on how relationships in marketing impact a business’ success. Citing airline loyalty programs as examples, he discussed how gratitude and unfairness form what he calls the twin pillars of relationship marketing. While those not in the loyalty program might perceive perks such as premium boarding unfair, customers in the loyalty program feel they deserve the special treatment. Dr. Palmatier was here as the featured speaker of the annual Dyess Lecture in Marketing. 

Dr. Jagdish N. Sheth, marketing professor from Emory University’s Goizueta Business School, visited Neeley as the Green Honors Chair to discuss his new book, Chindia Rising:  How the Rise of China and India will shape global competition, the race for resources and global politics. Combined, China and India are emerging as the largest consumer market in the world, and multinational companies from China and India are emerging as formidable global competitors. Dr. Sheth covered how that impacts global competition, sustainability and geopolitics, and how the U.S. can respond to remain globally competitive.

Several professors are visiting Neeley to work with our professors on research. Niu Fang, associate professor of business management at Nankai Business School in Tainjin, China, is working with Dr. Garry Bruton and Dr. Sandy Callahan. Igor Filatotchev, professor of corporate governance and strategy and associate dean for research and enterprise at City University London, is working with Bruton and Dr. Ryan Kraus. Yu Xiaoyu, associate professor of management at Shanghai University, and Li Weiwen, assistant professor from Sun Yat Sen University in Guangzhou, China, are working with Bruton on research.