TCU gnome

Cross-Cultural Understanding Leads to Better Business

Today’s business isn’t confined to a building, city or even a country. Business students must have a global perspective to meet the demand for international partnerships and assignments in an exciting, interconnected world.

August 05,  2015

By Elaine Cole

[Excerpt from Neeley Magazine Spring/Summer 2015] - Entrepreneur-in-residence Michael Sherrod visits classrooms across TCU to emphasize is that anyone interested in starting a business must understand that it will be worldwide, regardless of where it is located.

“A website is worldwide, social media is worldwide, a mobile app is worldwide, which means your business is worldwide,” Sherrod said.

Dr. Laura Meade, director of the Neeley School’s international programs, agrees. “To be successful in business and life, students must improve their understanding of other countries and cultures,” she said.

Neeley School students Mia Dinh, Marcelo Isart and Garrett Adair took that to heart when they founded the Beyond Borders student organization at TCU.

“When I first came to the U.S. to attend TCU three years ago, it was my first time out of Asia,” Mia, an accounting major, said. Mia’s outgoing nature helped her overcome culture shock, but she knew that more introverted international students might not adapt as easily.

As part of her BNSF Next Generation Leadership impact project, Mia teamed with her fellow Next Gen-ers Marcelo and Garrett to found Beyond Borders Students to match TCU students from other countries with buddy students from the U.S. The pilot program began in January. In April, Beyond Borders Students was awarded Outstanding Student Organization at the TCU Intercultural Banquet.

Neeley School faculty also reach across borders to collaborate with their colleagues around the world. For example, Dr. Mary Uhl-Bien and Dr. Paul Irvine regularly partner with colleagues on global research and lecture at universities in a variety of countries. Dr. Bill Moncrief and Dr. Bill Cron lecture throughout Europe each summer. Dr. Richard Priem is a visiting professor at universities in Milan and Rome. Dr. Ryan Krause and Dr. David Gras work with doctoral students in Brazil.

Through the Strategic Management Society, Dr. Garry Bruton organizes professors to travel to poverty centers such as Ethiopia, Nepal and Peru to help local faculty members study how business can be a solution to poverty. 

These are a just a few examples of how the Neeley School is breaking b-school boundaries. Read more in the current issue of the Neeley magazine. Click on the magazine cover at to download your copy today.