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Michael Sherrod Talks to Star-Telegram and Houston Chronicle about Bass’ Investment in Blue Bell

Sherrod said the privately-owned, Texas-based ice cream company found a “white knight” in Fort Worth billionaire Sid Bass. 

July 15,  2015

By Elaine Cole

As the story broke about Fort Worth billionaire Sid Bass making a significant investment in Blue Bell, which halted production in April after its ice cream was linked to cases of listeriosis that caused three deaths, writers for the Fort Worth Star-Telegram and Houston Chronicle turned to Fort Worth’s local business school for insight into the business decision that was being cheered by ice cream lovers across the state.

Michael Sherrod, the William M. Dickey entrepreneur-in-residence at TCU’s Neeley School of Business, likened the investment by Fort Worth oil tycoon Sid Bass to being saved by a “white knight.”

In the Star-Telegram article, “Fort Worth Billionaire Invests in Blue Bell Creameries,” Sherrod said the cash reserves of Blue Bell were being depleted. “Right now, money is only flowing out and has been for months and months,” Sherrod is quoted as saying. “They've been looking for somebody like Sid Bass to play that white knight role so they didn't have to sell out.”

In the Houston Chronicle article, “Oil Tycoon Gives Blue Bell a Major Boost,” Sherrod estimated it would take $50 to $100 million to save Blue Bell. He also said it was the kind of deal that Sid Bass prefers. “I think he would hate to see a really great company like this fall into the hands of a private equity firm that’s just going to try to cut it down to its super core competency, let a lot of people go, ring out the cash and try to flip it in a few years,” Sherrod is quoted in the newspaper. “I don’t think they could have found any investor more tuned into that brand.”

To read the full Star-Telegram article, click here:
http://www.star-telegram.com/news/business/article27203956.html

To read the full Houston Chronicle article, click here:
http://www.houstonchronicle.com/news/houston-texas/houston/article/Oil-tycoon-gives-Blue-Bell-a-major-boost-6384856.php