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TCU Neeley School of Business Hosts PepsiCo Invitational MBA Business Competition

MBA students from top universities across the U.S. are coming to TCU to compete in a marketing and finance case competition that puts them in front of key PepsiCo executives. 

September 17,  2015

By Elaine Cole

TCU Neeley School of Business and PepsiCo welcome MBA students from 13 universities to participate in an intense business case competition, September 18-19, 2015, at TCU.

Participating schools are Duke University (Fuqua), University of Houston (Bauer), University of Illinois, University of Iowa (Tippie), University of Pennsylvania (Wharton), Rice University (Jones), University of Maryland (Smith), Southern Methodist University (Cox), University of Texas at Austin (McCombs), Texas A&M University (Mays), Texas Christian University (Neeley), University of Texas at Dallas (Jindal), Vanderbilt University (Owen) and Washington University in St. Louis (Olin).

MBA students will compete for cash prizes and the opportunity to prove themselves to PepsiCo executives. The competition coincides with PepsiCo’s recruitment for potential summer 2016 internships. Frito-Lay CEO Tom Greco is leading the PepsiCo executives judging the competition. Joining the PepsiCo judges is Steve Hill, global head of innovation and investment at KPMG.

Prizes are $7,000 for first place, $5,000 for second place and $3,000 for third place.

Each team will consist of four MBA students from four different schools, randomly assigned and announced Friday evening at the welcome dinner at TCU. The newly formed teams will receive the case Saturday morning, work quickly with their teammates, and then present their solutions to PepsiCo executives Saturday afternoon. Winners will be announced at an awards dinner Saturday evening.

“Case competitions are invaluable to MBA students who aspire to leadership roles in business,” said Bill Wempe, executive director of graduate programs at the Neeley School. “There is no substitute for wrestling with real business problems, developing effective solutions and presenting to a team of successful executives. It also gives PepsiCo and Frito-Lay an early look at top talent from some of the country’s highest-ranked MBA programs.”

This is the first year for the annual competition, made possible by a partnership between the Neeley School and PepsiCo.

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.