Issa Abe

Young Alumnus Makes Commitment for the Future Abe Issa Field Sales Lab

The lab will foster creative study of consumer behaviors and marketing capabilities with innovative simulation capabilities.

May 01,  2015

By Elaine Cole

Abe Issa BBA ’05, founder and chief executive of Fort Worth-based Global Efficient Energy LLC, has made a $500,000 commitment to construct the Abe Issa Field Sales Lab within the future Neeley Sales and Consumer Insights Center in the Spencer and Marlene Hays Business Commons, expected to break ground in 2016.

The Neeley Sales and Consumer Insights Center will engage TCU students with the greater sales and marketing business community and offer technologically advanced spaces for collaborative learning and research. The Abe Issa Field Sales Lab will be a smart-learning lab with flexible spaces for product development, merchandising activities and displays, writable surfaces and the latest in visualization technology.

“The Neeley Sales and Consumer Insights Center and the Abe Issa Field Sales Lab will attract the best and brightest students and faculty from across the nation and around the world, to position TCU to be a leader in experiential learning in sales and consumer insights,” said O. Homer Erekson, the John V. Roach Dean of TCU’s Neeley School of Business.

“I am pleased to support the Neeley School’s vision and committed to assuring that it becomes the leading sales program in the country,” Issa said. “The lab will enhance collaboration among the Neeley School’s leading academics, entrepreneurs and global corporations with simulated sales environments including a buyer and seller lab, boardroom sales lab and innovative field studies.”

Issa founded Global Efficient Energy LLC, a green energy firm for homeowners, in 2011. It is now the fastest growing privately held residential solar and energy management company in the U.S. and the third largest residential solar energy provider. Issa has been recognized in Inc. Magazine’s 35 Under 35 annual list of young entrepreneurs, a CEO of the Year by CEO World, and a real difference maker in tech and business by Tech Republic’s CBS INteractive 40 Under 40 list.