Sherrod Michael ts

Michael Sherrod featured in Fort Worth Star-Telegram and Miami Herald

“[Blue Bell] is still a great investment, now, for his children and grandchildren. It’s a brand that he’s always believed is valuable to Texas and valuable to keep in Texas,” Sherrod says of Fort Worth billionaire Sid Bass.

January 05,  2016

By Elaine Cole

As the crisis at Texas-based Blue Bell ice cream unfolded, Fort Worth oil tycoon Sid Bass stepped in to rescue the company, which made a much-heralded return to store shelves in late 2015. Since Bass hasn’t disclosed his motives, media outlets have turned to business experts for analysis, including Michael Sherrod, the William M. Dickey entrepreneur-in-residence at the TCU Neeley School of Business.

In a story that first appeared in the Star-Telegram and then spread across the U.S. to the Miami Herald, Charlotte Observer, Idaho Statesman, Lexington Herald Leader and other media outlets, Sherrod says that Bass “happily played the role of white knight in helping Blue Bell stay private and not be sold to some private equity firm or a large conglomerate like Nestle.”

Sherrod tells the reporter that Bass has had his eye on Blue Bell since the early 1980s.

“Sid Bass has always been interested in the Blue Bell brand because it’s such an iconic one,” Sherrod is quoted as saying. “I believe that Bass believes it is still a great investment, now, for his children and grandchildren. It’s a brand that he’s always believed is valuable to Texas and valuable to keep in Texas, as an independent company. All of those things came together in a perfect storm, and Sid Bass wasn’t about to let that opportunity go by.”

The article provides a brief bio of Bass and his role in shaping Fort Worth. “The eldest of the four Bass brothers, who have led philanthropic and civic affairs in Fort Worth for several decades, Sid was instrumental in launching the rebuilding of downtown Fort Worth, with the Worthington Hotel and City Center towers, and eventually with his family, the Bass Performance Hall,” the article states.

To read the full article, click here: http://www.miamiherald.com/news/nation-world/national/article50267785.html.