pepsico story

TCU Neeley Hosts PepsiCo MBA Invitational Business Case Competition Oct. 28-29

Eight teams of students, each team member from a different school. Not your classmate or someone you know. But someone with powerful MBA knowledge and a desire to win, just like you.

October 18,  2016

By Elaine Cole

MBA students from 14 top universities will compete at TCU October 28-29 in a case competition judged by key PepsiCo executives. Prizes are $7,000 for first place, $5,000 for second place and $3,000 for third place.

Each team will consist of four MBA students from different schools, randomly assigned and announced Friday evening at the welcome dinner at TCU. The teams will receive the case Saturday morning, work quickly with their teammates, and then present their solutions to PepsiCo executives Saturday afternoon. Winners will be announced at an awards dinner Saturday evening.  

This is the second year for the competition, made possible by a partnership between the TCU Neeley School and PepsiCo.

Participating schools are:
Columbia University/Columbia Business School
University of Illinois/College of Business
University of Iowa/Tippie College of Business
Rice University/Jones Graduate School of Business
University of Maryland/Smith School of Business
University of Notre Dame/Mendoza College of Business
Ohio State University/Fisher College of Business
Southern Methodist University/Cox School of Business
University of Texas at Austin/McCombs School of Business
Texas A&M University/Mays School of Business
Texas Christian University/Neeley School of Business
Vanderbilt University/Owen Graduate School of Management
University of Washington/Foster School of Business
Washington University in St. Louis/Olin Business School

“Case competitions are a valuable opportunity for MBA students to practice developing effective solutions and presenting to a team of successful executives,” Ed Riefenstahl, director of MBA experiential learning at TCU Neeley, said. “It also gives PepsiCo execs a chance to see top MBA students in action.”

PepsiCo's product portfolio includes 22 brands that generate more than $1 billion each in estimated annual retail sales.

For more information about the case competition: