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Leading by Design

Stacy Landreth Grau, professor of marketing practice and the lead instructor for Design Thinking, is honored as Neeley Alumni Professor of the Year.

February 02,  2018

By Elaine Cole

In classrooms, workshops and TCU Neeley executive education courses, Stacy Landreth Grau is helping create innovators who can tackle complex problems in business organizations. For that and her experienced approach to marketing, the TCU Neeley Alumni Executive Board chose Grau as the 2017 Neeley Alumni Professor of the Year. 

Grau teaches design thinking, marketing communications, consumer insights, and digital and social media at the undergraduate level, and social media, content marketing and design thinking at the MBA level. She also is a faculty fellow for the TCU Idea Factory. She served as academic director of Neeley Fellows honors program.

“I am passionate about using design thinking and creative problem-solving frameworks to tackle user-centered problems and develop unique innovations, particularly in education,” she said. “Helping students become true professionals through real-world applications is the reason why I teach.”

Grau began her career in advertising working for several agencies and then served as assistant professor of marketing for Villanova University before joining TCU in 2006.  

“Dr. Grau’s contributions to the Department of Marketing, her students, Neeley Fellows and Design Thinking is truly noticed and appreciated by our alumni,” said O. Homer Erekson, the John V. Roach Dean of the TCU Neeley School. 

TCU alumni give her high praise on LinkedIn. 

“She has been one of the driving forces behind my successful college career and landing my dream job out of college. She's a leader and an innovator at TCU,” said Brittany Walker Knight BBA ’11, entertainment marketing brand manager at Nike.  

“A spot in one of Dr. Grau's challenging and innovative marketing courses is always in high demand. Her commitment to constantly evolving her classes to include the most up-to-date and interactive curriculum has students eager to accept the demanding coursework,” said Abbie Osvog BBA ’11, marketing manager for Southwest Airlines. 

“She enticed us with the entertaining case studies and marketing plans, and then showed us the hard work, strategic thinking and creative problem solving it took to get to those conclusions,” said Nate Arnold BBA ’09, manager of the Greenhouse Innovation Lab at Deloitte.

Grau learned Design Thinking at Stanford University’s Hassno Plattner School of Design. She holds a BA in journalism from the University of Louisiana at Lafayette and MS in Marketing and PhD in Business Administration (Marketing) from Louisiana State University.