As media outlets decide to limit reruns to new streaming
outlets, confusion and frustration will reign for viewers.
In a Variety article on the streaming wars and the
inevitable confusion as consumers
try to find out where their favorite programs reside, TCU Marketing Professor
Mark Houston says that the move by media outlets means viewers who want
extensive access must purchase several services instead of one.
Consumers will “have to have many studio-specific
streaming services to gain access to all the titles they could previously get
from a one-stop shop,” Houston, who has published a book on the entertainment
industry, says in the article.
What can consumers do? Hope the streaming services are
not as profitable for the companies as licensing has been, Houston says.
“If that’s the case, maybe viewers will be able to fish
for their favorites in a single stream once again,” he says in the article.
Houston researches the entertainment industry and is the
co-author of Entertainment Science. He is the Eunice and James L. West
Chair in Marketing at TCU Neeley.
Read the entire article on the Variety website here.