Faculty Leaders

Zach Hall, PhD
Assistant Professor of Marketing

Dr. Hall specializes in improving performance of the salesforce. He has more than 10 years of experience in sales and marketing, as well as consulting and researching for Fortune 500 companies in energy, retail, B2B and manufacturing on how to improve their sales process, customer relationship management, employee motivation and salesperson persuasion effectiveness. Dr. Hall was honored in 2015 and 2016 with the Excellence in Research Award by the American Marketing Association, an honor given to the most impactful research on the sales discipline. His research is highlighted in marketing’s premier publication, Journal of Marketing. He holds a BBA from Texas A&M University, MBA and MSBA in Finance from Texas Tech University, and PhD from the University of Houston.

Eric Yorkston, PhD
Associate Professor of Marketing

Dr. Yorkston is an expert on branding, product development, consumer psychology, consumer behavior, and global influences on consumption. He has lead study trips to Japan, Chile, Mexico, Cuba and Peru. His research on branding has been featured in numerous academic journals including Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research and Journal of Advertising, as well as The New Yorker. He teaches both MBA students and executives at TCU, and has taught students and executives at the University of Hawaii, University of Southern California and University of California at San Diego. He holds a BA from the University of Colorado, MBA from Rutgers University, and MPhil and PhD from New York University.

Please contact:

Kalyn McKittrick

Director of Marketing and Engagement