Faculty & Staff Directory

Sanghoon Cho

Assistant Professor of Business Analytics
Information Systems and Supply Chain Management Department


  • PhD, University of South Carolina
  • MS, Iowa State University
  • MS, Seoul National University
  • BS, Handong Global University

Areas of Expertise/Research

  • Data-driven empirical research
  • Empirical revenue management 
  • Service operations 
  • Social media analytics 
  • Supply chain management

Selected Publications

  • "Robust Demand Estimation with Customer Choice-Based Models for Sales Transaction Data", Forthcoming at Production and Operations Management, with Ferguson, M., Im, J., and Pekgun, P.
  • “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing, 2024, with Pekgun, P., Janakiraman, R., and Wang, J 
  • “Estimating Personalized Demand with Unobserved No-purchases using a Mixture Model: An Application in the Hotel Industry,” Manufacturing and Service Operations Management, 2023, with Ferguson, M., Pekgun, P., and Vakhutinsky, A. 
  • “Overcoming Cost Disadvantages in Procurement Auctions,” Decision Sciences, 2022, with Wooten, J., Fry, T., and Donohue, J.

Honors and Awards

  • Winner, Elwood S. Buffa Doctoral Dissertation Competition (2023)
  • Finalist, M&SOM Practice-Based Research Competition (2020/21)
  • Third Place, INFORMS 2019 Social Media Analytics Best Student Paper Award Competition
  • Finalist, INFORMS 2019 IBM Service Science Best Paper Award Competition 


  • ORC21134038-US-PSP (2011-0637PV01) 
    “Dynamic Iteratively Reconfigurable Clustering Algorithm for Predicting Demand,” with the Hospitality Global Business Unit (HGBU) of Oracle.
  • ORA200212-US-NP (2011-0605US01)
    “Artificial Intelligence Based Room Personalized Demand Model,” with the Hospitality Global Business Unit (HGBU) of Oracle.