Sanghoon Cho
Assistant Professor of Business Analytics
Information Systems and Supply Chain Management Department
Education
- PhD, University of South Carolina
- MS, Iowa State University
- MS, Seoul National University
- BS, Handong Global University
Areas of Expertise/Research
- Data-driven empirical research
- Empirical revenue management
- Service operations
- Social media analytics
- Supply chain management
Selected Publications
- "Cross-Platform Spillover Effect of Promotion: Evidence From the PC Game Market", forthcoming at Production and Operations Management, with Jeong, S., and Chung, M
- "Helping Hampered Bidders – Do Subsidy Auctions Work as Intended?", Journal of Operations Management, 2024, with Wooten, J., and Fry, T.
- "Robust Demand Estimation with Customer Choice-Based Models for Sales Transaction Data", Production and Operations Management, 2024, with Ferguson, M., Im, J., and Pekgun, P.
- “The Competitive Effects of Online Reviews on Hotel Demand,” Journal of Marketing, 2024, with Pekgun, P., Janakiraman, R., and Wang, J
- “Estimating Personalized Demand with Unobserved No-purchases using a Mixture Model: An Application in the Hotel Industry,” Manufacturing and Service Operations Management, 2023, with Ferguson, M., Pekgun, P., and Vakhutinsky, A.
Honors and Awards
- Winner, Neeley Emerging Research Scholar Award (2025)
- Winner, Elwood S. Buffa Doctoral Dissertation Competition (2023)
- Finalist, M&SOM Practice-Based Research Competition (2020/21)
- Third Place, INFORMS 2019 Social Media Analytics Best Student Paper Award Competition
- Finalist, INFORMS 2019 IBM Service Science Best Paper Award Competition
Patents
- ORC21134038-US-PSP (2011-0637PV01)
“Dynamic Iteratively Reconfigurable Clustering Algorithm for Predicting Demand,” with the Hospitality Global Business Unit (HGBU) of Oracle. - ORA200212-US-NP (2011-0605US01)
“Artificial Intelligence Based Room Personalized Demand Model,” with the Hospitality Global Business Unit (HGBU) of Oracle.