Faculty & Staff Directory

Jennifer D'Angelo

Assistant Professor
Marketing Department


  • PhD, University of Southern California
  • BS, University of Southern California


Areas of Expertise/Research

  • Consumer behavior 
  • Consumer co-creation 
  • Customization

Selected Publications

Jennifer D'Angelo, Kristin Diehl and Lisa A. Cavanaugh (2019) “Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices,“ Journal of Consumer Research.