Neeley School of Business

Executive Presence

Executive presence is the ability to inspire confidence in others, create powerful connections and convey a compelling perspective. It’s underscored by authenticity, transparency and a strong sense of purpose. Leaders are not defined nor empowered by their titles. They are defined by who they are, what they believe and how they show up. Executive presence and the ability to convey a compelling vision are essential skills for today’s leaders.

In this two-day offering, participants will discover approaches for deepening their self-awareness, improving their ability to project authenticity and stronger “leadership presence”, and being more purposeful in how they show up to better engage stakeholders, align teams around a new direction, and lead even more effectively in their organization.

8:30 a.m. – 4:30 p.m.
October 17-18, 2024
2 in-person program days

Cost: $1,895* and includes all class materials, breakfast, lunch and refreshments.
Certificates will be awarded based on successful completion of the 2-day training.

Click here to see the list of safety measures we are adding to our in-person programs.

* A 20 percent discount will be given to companies that enroll two or more employees.
* A 30 percent discount will be given to TCU Alumni and TCU Faculty/Staff.
* A 10 percent discount will be given to U.S. veterans and employees of non-profit organizations.

What's Different?

Day two of this in-person program will dedicate time to enhance a leader’s on-camera and virtual presence. In a world filled with a 24/7 news cycle, viral videos, and social media superstars, organizations need articulate, camera-savvy professionals who can think on their feet and clearly represent their company’s brand and vision to today’s audience. Modern viewers are quick to judge, with an ever-diminishing attention span.

Engage with different on-camera scenarios such as a news interview, social media video post, marketing campaign video, or Zoom presentation, where executives can benefit from knowing the tricks of the trade that gives presenters the edge needed to exude executive presence while on camera. The camera presence segment of the course will help equip leaders with the skills needed to handle themselves on camera in the public and private eye and strategically anticipate the small details that make a big difference.

Who Should Attend?

Business leaders at all levels who want to become more self-aware, improve their ability to establish genuine connections, strengthen their presence, and gain best-practices on relaying presence and confidence while on-camera whether a web camera, new interview or an organizational marketing video.

What You Will Learn

  • The components of executive presence
  • Authenticity, purpose and "moments of impact"
  • Understanding the mindsets of great communicators
  • Gaining confidence, poise and mental preparation
  • How to understand your audience and convey an executive perspective
  • Verbal and non-verbal communication
  • Authentic delivery
  • On-camera communication, messaging and presence skills
  • What makes a successful on-camera pitch

How You Will Benefit

  • Defining your own personal leadership brand
  • Gaining skills for showing up and responding in difficult circumstances
  • Conveying presence and a more compelling demeanor
  • Script and talking point preparations for on-camera and web camera presence
  • Maintaining control during an on-camera interview
  • Confidence and polished executive presence skills
  • Learn how to leverage your environment


Faculty Leaders

Photo: Eric Harris

Eric Harris

Founder, GatherRound

Eric started GatherRound after his experience in brand- and agency-side leadership roles exposed him to a frightening phenomenon: The pervasive reliance on presentation software for attempting to sell in ideas. Eric believes presentations deserve more respect, because the better we are at creating buy in, the more cool stuff we’ll get to do. So Eric and his team invented and now teach The Campfire Method. Since 2015, Eric has had the privilege of coaching enlightened teams – at organizations such as Activision, Texas Health Resources, and YUM! Brands – who know storytelling and leadership are synonyms.
Photo: Alexa Chilcutt

Alexa Chilcutt

Associate Professor

Dr. Alexa Chilcutt develops and delivers a variety of courses for Executive Education programs and international corporations on the topics of communication, impression management and executive presence, and presentation skills. Custom programs clients have included Exelon Corporation, Constellation, Hoya Vision, Prometric, Johns Hopkins Medicine International's Concierge Team, Johns Hopkins Alumni Relations, GovEx, Brinker International, and German-based company igus. Alexa is also a Certified Executive Coach and works with individuals navigating from middle to senior leadership positions.

Dr. Chilcutt is the co-author of "Engineered to Speak: Helping You Create and Deliver Engaging Technical Presentations" by Wiley IEEE Press and has published articles in Workplace Health & Safety, MedEdPORTAL, Journal of American Dental Association (JADA), Association of General Dentistry, Workplace Health and Safety Journal, and Public Relations Journal. Dr. Chilcutt was an Associate Professor and Director of The Public Speaking Program at The University of Alabama, from 2010 - Spring 2021 and the Communication Instructor for UA's aeronautical and mechanical engineering Research Experience for Undergraduates (REU) program from 2011-2019.

Photo: Marc Istook

Marc Istook

Morning Anchor at WFAA

Marc Istook is an Emmy-nominated broadcaster with more than 20 years of experience on local and national television and radio. He currently can be seen on air as the anchor of Daybreak, the morning news program for WFAA, the ABC affiliate in Dallas. He graduated from TCU with a B.S. in Radio/TV/Film and minor in journalism, and while as a student worked for ESPN running graphics for various sports broadcasts. His first job on-air was as weekend sports anchor for KTEN, the NBC affiliate in Denison, Texas. Since then, he's worked as a journalist and host for outlets like CNN, the BBC, DirecTV, NFL Network, Food Network, Speed Channel, Yahoo!, and others. His work has been recognized by the Texas AP Broadcasters and the Oklahoma Association of Broadcasters, among others.


Please contact

Laurie Yesley

Director of Executive Program Development

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