Legacy Frogs NIL Venture Studio
Legacy Frogs NIL Venture Studio is a student-powered venture studio within TCU's Entrepreneurship and Innovation program. The program helps Horned Frog student-athletes maximize their Name, Image and Likeness (NIL) opportunities while giving TCU students hands-on experience in branding, marketing and business strategy.
About the Venture Studio
The Legacy Frogs team specializes in branding, marketing, content creation and business strategy to:
- Help student-athletes grow their personal brands
- Secure NIL opportunities
- Build a lasting legacy
Alongside them, TCU students gain hands-on experience running every side of the agency, from strategy to execution.
Working alongside TCU Athletics, Legacy Frogs serves as an extension of each student-athlete's team, developing personalized strategies so athletes can focus on competition while the venture studio supports their brand.
Program Experience
- Student-Athletes: Develop and grow your personal brand through strategy, content development and financial decision-making aligned with your goals.
- TCU Students: Gain hands-on experience working in a live venture studio, developing skills in branding, analytics, sales and venture building.
- Brands & Partners: Engage student-athletes through authentic partnerships while supporting experiential learning and real-world business applications.
Get Involved
Connect with the Legacy Frogs team to explore opportunities as a student-athlete, student or partner.
Student Leadership Team
-
Will Sturner
President & Co-Founder
Will.Sturner@tcu.edu -
Gracie Watson
VP of Branding
Grace.Watson@tcu.edu -
Jack Behar
Executive VP of Operations
Jack.Behar@tcu.edu -
Malaina Hartfield
Creative Director -
Bobby Deftos
Director of Strategy -
Kevin Keener
Director of Consultant Development
Key Contact:
Program Coordinator, Legacy Frogs NIL Venture Studio