Faculty & Staff Directory

Stacy Landreth Grau

Professor of Entrepreneurship and Innovation Practice
Director, Idea Factory
Entrepreneurship and Innovation Department


  • PhD, Louisiana State University
  • MS, Louisiana State University
  • BA, University of Louisiana - Lafayette

Areas of Expertise/Research

  • Corporate social responsibility initiatives
  • Innovation, creativity and design thinking
  • Social entrepreneurship
  • Influencer marketing and social media
  • Social impact and nonprofits

Selected Publications

  • Celebrity 2.0: the Role of the Influencer Marketing in Building Brands (forthcoming), Business Expert Press Books
  • Marketing Strategies for Nonprofit Organizations: Insights and Innovations (2021), 2nd edition, Oxford Books
  • Connected Causes: Internet Marketing Strategies for Nonprofit Organizations (2014), Lyceum Books
  • "Using Design Thinking to drive human centered innovation in marketing" in Creativity + Marketing: The Fuel for Success (2021), Emerald Publishing
  • "I Know It When I See It: The Definability and Consequence of Perceived Fit in Corporate Social Responsibility Initiatives," in Advertising Theory, Routledge Books
  • "Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions" with Judith Folse and Ronald Neidrich; Journal of Retailing (2010)
  • "Implicit vs. Explicit Third Party Endorsements: Do CSR Initiatives Imply a Nonprofit Organization Endorsement" with Amanda Bower; Journal of Advertising (2009)
  • "Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation," with Michael Polonsky; Journal of Macromarketing (2008)

Honors and Awards

  • Neeley Alumni Professor of the Year 2018
  • Dean's Teaching Award (Neeley) 2016
  • Innovation in Curriculum Award 2016
  • Outstanding Fellows Faculty Award 2015
  • Outstanding Non-Tenure Track Professor - Neeley School of Business 2012
  • Outstanding Fellows Faculty 2011
  • Teaching Innovation 2010