Research Highlights

Forbes Selects Neeley Professors Beata Jones and Elijah Clark to Share Insights on Artificial Intelligence

As regular contributing writers for Forbes, Jones and Clark showcase their expertise in the quickly-evolving industry of artificial intelligence (AI) in higher education and its impact on business.

October 16, 2023

Curved windows and seating in the Rogers Rotunda

Unraveling the Tax Puzzle: Stephen Lusch's Research Exposes Distorted Effective Tax Rates, Tax Avoidance Indicators

Intriguing patterns of declining effective tax rates among U.S. firms emerged from 1996 to 2015, prompting questions about the underlying reasons behind this trend. TCU Neeley School of Business Professor Stephen Lusch in partnership with an expert team embarked on a pioneering research endeavor to determine the cause, and in doing so transform our understanding of tax strategies in the corporate world.

September 11, 2023

Student looking out the window of Smith Hall

Wall Street Journal: Research from Keith Hmieleski Finds Anxiety-reducing Humor Can Boost Sales for Startups

Humor that eases tension can benefit a new company's sales. Research has shown that using humor to ease the strain of uncertain situations helped startup teams make more sales.

July 17, 2023

Second floor of Hays Hall looking at the Rogers Rotunda

FOX4 Dallas-Fort Worth: Elijah Clark Speaks about Artificial Intelligence in the Retail Landscape

As Artificial Intelligence is reshaping the retail landscape, it is important for consumers to be aware of the benefits as well as the privacy concerns. In a recent news media interview, Elijah Clark, a TCU Neeley School of Business marketing instructor shared his expertise on the effect AI has on businesses and consumer purchasing behavior.

June 06, 2023

Third floor of Hays Hall by the Rogers Rotunda

FOX7 Austin: Elijah Clark Explores the Future of Retail with Artificial Intelligence

Artificial intelligence (AI) has been around for some time and its impact continues to expand, including the way we shop. Elijah Clark, a TCU Neeley School of Business marketing instructor, joined KTBC-FOX Austin for an in-depth discussion on the ways AI can make shopping more efficient and the potential concerns.

May 31, 2023

WFAA-TV/ABC News: Beata Jones Provides Insight on Digital Parenting

Beata Jones, TCU Neeley professor and artificial intelligence (AI) expert, shed light on the evolving landscape of AI and offered ways for parents to support learning with AI tools.

May 16, 2023

Ryan Krause Leads Discussion on Implications of Board Chair Leadership Styles Amidst Crises

During the COVID-19 pandemic, corporate environments were forced to adapt to a new and unknown reality with little guidance. In fact, historically, there has been insufficient research on organizational leadership during a crisis. So, when faced with an unprecedented challenge, such as a global pandemic, an opportunity to research the decision making of board chairs and derive valuable insights arose.

April 04, 2023

Beata Jones with her classroom in the BIS lab

KRLD-1080 Radio: Professor Beata Jones Incorporates ChatGPT in her Classroom

ChatGPT is an artificial intelligence application in the early adoption process across the nation and TCU Neeley is on the cutting edge as Jones provides her business students with the knowledge to properly use the tool.

March 22, 2023

KBTX/CBS: Beata Jones Shares Expertise on Impact of ChatGPT for Business, Higher Education

ChatGPT technology is an artificial intelligence application that is quickly growing in popularity as businesses and educators experiment with real-world applications. Jones introduced ChatGPT in her classroom and encourages other professors to do the same to teach the proper way to use the tool.

March 08, 2023

KBTX/CBS News: Kelly Slaughter Explains Cryptocurrency, Future of Bitcoin

Slaughter, an expert on cryptocurrency and an associate professor at the Neeley School of Business, provides insight into the world of bitcoin and the increase of peer-to-peer finances.

February 24, 2023

Research Highlights

Our faculty are taking the lead on improving business through research.