Home > Research Highlights

Our faculty are taking the lead on improving business through research.

Rogers Rotunda third floor

WFAA/ABC and FOX 26: Marketing Professor Philip Kim Breaks Down New Findings on Data-Driven Micro Ad Research

News media spotlight Kim’s findings on why micro ads, commercials that are 10 seconds or less, deliver costs savings and strong performance in today’s shifting landscape.

November 08, 2025

Hays Hall balcony

Aaron Anglin and Will Drover’s Study Reveals Complex Impact of Founder Age Perceptions on Funding

TCU Neeley Research Highlight – Combining leadership experience, Neeley faculty influence industry and academic leaders through research findings. 

July 31, 2024

Rogers Rotunda first floor stairs

Thomas Allison Explores Passion, Preparedness Perceptions with Vocal Expressions in Crowdfunding Pitches

TCU Neeley Research Highlight - Associate Professor of Entrepreneurship and Innovation Thomas Allison alongside other experts share research insights with industry and academic leaders.

May 31, 2024

Roach Family Plaza

FOX 7 Austin: Tom Seng Analyzes Pause of Natural Gas Export

TCU Neeley professor and energy expert, Tom Seng, provides perspective on a lawsuit filed by 16 states against the Biden administration's decision to pause new liquefied natural gas (LNG) exports.

April 04, 2024

Grad Programs conference room

Ryan Krause Unveils New Framework for Effective Board Decision-Making

TCU Neeley Research Highlight - Combining leadership experience, Neeley faculty influence industry and academic leaders through research findings. 

March 31, 2024

Neeley School of Business Plaza

Uncovering the Effects of Online Reviews on Hotel Demand

TCU Neeley Research Highlight - Assistant Professor of Business Analytics Sanghoon Cho alongside other experts share insights with industry and academic leaders. 

March 31, 2024

Neeley Rotunda second floor

Trade Policy Uncertainty Affects Firm Innovation Investments

TCU Neeley Research Highlight – Combining Leadership experience, Neeley faculty influence industry and academic leaders through research findings. 

March 31, 2024

Neeley Rotunda-Back View

Karen Nelson and Karson Fronk’s Research Explores the Use of Visual Graphics in 10-K Filings

TCU Neeley Research Highlight – Combining leadership experience, Neeley faculty influence industry and academic leaders through research findings. 

March 31, 2024

Neeley Fountain

Research Highlights the Complex Impact of Accounting Estimate Changes on Earnings Reports

TCU Neeley Research Highlight – Associate Professor Anne Albrecht partnered with experts to develop research insights for industry and academic leaders.

March 31, 2024

TCU Campus

Tyson Browning’s Research Explains Management Nonresponse after a Supply-Base Disruption

TCU Neeley Research - Professor of Operations Management, Tyson Browning, alongside other experts study supply-base disruptions, where multiple suppliers are affected simultaneously. 

February 29, 2024

All News