Faculty & Staff Directory

Thomas Allison

Associate Professor of Entrepreneurship
Entrepreneurship and Innovation Department


Thomas H. Allison is an Associate Professor in the Department of Entrepreneurship and Innovation of the Neeley School of Business at TCU and an editor of Entrepreneurship Theory and Practice. An entrepreneur before earning his PhD from the University of Oklahoma, his research centers on entrepreneurial finance; novel forms of entrepreneurial resource acquisition, including crowdfunding; and the effects of narrative and rhetoric on investment decisions. His work has been published in Academy of Management Journal, Entrepreneurship Theory and Practice, Family Business Review, Journal of Business Venturing, Leadership Quarterly, Strategic Entrepreneurship Journal. He is a member of the Journal of Business Venturing Board of Review.


  • PhD, University of Oklahoma

Areas of Expertise/Research

  • Crowdfunding
  • Entrepreneurial Resource Acquisition
  • Non-verbal Expression in Entrepreneurial Pitches
  • Entrepreneurial Narratives
  • Emotions in Entrepreneurship

Selected Publications

  • Maurer JD, Creek SA, Allison TH, Bendickson JS, Sahaym A. 2023. Affiliation Rhetoric and Digital Orientation in Crowdfunding Appeals. Technological Forecasting & Social Change.
  • Oo P, Allison TH. 2022. Pitching with your heart (on your sleeve): Getting to the heart of how display authenticity matters in crowdfunding. Journal of Small Business Management.
  • Allison TH, Warnick BJ, Davis BC, Cardon MS. 2022. Can You Hear Me Now? Engendering Passion and Preparedness Perceptions with Vocal Expressions in Crowdfunding Pitches. Journal of Business Venturing. 37(3): 106193.
  • Allison TH, Anglin AH, Davis BC, Oo P, Seyb SK, Short JC, Wolfe MT. 2022. Standing out in a crowd of victim entrepreneurs: How entrepreneurs’ language-based cues of personality traits affect public support. Journal of Small Business Management.
  • Anglin AH, Courtney CM, Allison TH. 2022. Venturing for Others, Subject to Role Expectations? A Role Congruity Theory Approach to Social Venture Crowdfunding. Entrepreneurship Theory and Practice. 46(2): 421-448.