TCU is providing the tools of brand activation, protection, education and innovation to help its student-athletes take their brands to the next level.
September 17, 2021
By TCU Athletics Communications
TCU Athletics announced its comprehensive name, image, likeness (NIL) program, which includes a unique partnership with the TCU Neeley School of Business Institute for Entrepreneurship and Innovation, on Wednesday evening.
The program called "Scaled to Succeed" is comprised of two main pillars: TCU's partnership with Opendorse and its Ready program and the new "Neeley NIL" offering. The launching of Scaled to Succeed was formally announced at TCU's NIL Open House event, held at the Legends Club & Suites inside Amon G. Carter Stadium. The open house involved TCU head coaches, TCU administrators and Fort Worth business leaders.
Neeley NIL will be conveniently located in the Moncrief Club in the south end zone of Amon G. Carter Stadium, and feature athlete-centered workshops that are voluntary, flexible on the student-athletes' schedule and 100 percent NIL focused. Content offered focuses on brand management, contract management, business formation, opportunity recognition, taxation and legal information as well as financial literacy.
In addition, a summer course is offered with 3-hour class credits that count towards an entrepreneurship minor, as well as virtual workshops to best accommodate student-athletes. See the complete overview of the program here.
TCU has partnered with Opendorse since 2016 and announced its commitment to the Opendorse Ready NIL solution in August of 2020. The Ready program, which is located on the Opendorse app for all student-athletes, is a four-pronged approach: Understand, Build, Protect and Monetize.
By joining forces with one of the nation's top business schools and the continuing partnership with Opendorse, TCU is providing the tools of brand activation, protection, education and innovation to help its student-athletes take their brands to the next level and optimize earning potential.