Sriram Thirumalai
Professor
Information Systems and Supply Chain Management Department
Education
- PhD, University of Minnesota
- MS, University of Minnesota
- BTech, Indian Institute of Technology
Areas of Expertise/Research
- Healthcare Operations
- Retail Supply Chain Operations
- Service Operations
- Management of Technology
Selected Publications
- Thirumalai, S., and Devaraj, S. 2026. "Utilization: Is More Always Better? Zone of Efficiency, Complexity, and Costs of Care," Manufacturing & Service Operations Management.
- Thirumalai, S., Devaraj, S. & Browning, T., 2024. "Uncertainty in Healthcare Operations: How Hospitals Weather the Perfect Storm." Journal of Operations Management.
- Thirumalai, S., and Devaraj, S. 2024. "Mitigating the Curse of Complexity: The Role of Focus and the Implications for Costs of Care." Journal of Operations Management.
- Sunder, S., and Thirumalai, S. 2024. "Hospital Portfolio Strategy and Patient Choice: A Matter of Complexity?" Journal of Marketing
- Thirumalai, S., Lindsey, S. and Stratman, J.K. 2022. "You cannot be good at everything: tradeoff and returns in healthcare services," International Journal of Operations & Production Management, 42(3):357-383.
Honors and Awards
- "Best Theory Driven Empirical Research Paper" for the work on "How Process Frictions Shape Healthcare Delivery: Evidence from Medicare Reforms," at the Annual Decision Sciences Institute (DSI) Conference, Nov. 2025.
- Recognized as "Favorite Professor" by the 2025 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
- Associate Editor - Honorable Mention Award for Service - Journal of Operations Management. 2022.
- Recognized as "Favorite Professor" by the 2023 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
- Recognized as "Favorite Professor" by the 2020 Graduating MBA/MS Students, Neeley School of Business, Texas Christian University.
- Nominated for Excellence in Teaching Award by the University of Utah's chapter of the National Society of Leadership and Success, 2011.
- IBM Best Paper Award - for the paper "Customization Strategies in Electronic Retailing: Self-Selection and Performance Implications," at the POMS Conference, 2006.
- Carlson School Dissertation Fellowship 2004 - 2005. Also nominated for a University-wide dissertation proposal competition by the Carlson School.
- Juran Center Scholarship Finalist Award, 2004.