Data and Analytics in Health Care

March 25-26, 2022

Call for Extended Abstracts

We invite you to submit your most impactful research for presentation at the Neeley Analytics Conference.

Conference Overview

The era of Big Data and analytics is upon us. Recent advances in data capture, real time analysis, and data-driven decision making have given rise to a rapid proliferation of data analytics across various business functions and sectors. The health care sector is one such industry in the economy which is ripe for innovations in the research and application of analytical methodologies. Key developments over the past few years have paved the way toward applying analytical methodologies in health care. First, progress in the collection and digitization of health care data is happening at a rapid pace. Second, there is renewed managerial and policy focus on delivering quality health care at affordable costs, wearable technology, drug compliance, etc. Given the increased focus of data and analytics in health care, there is clear need for research in understanding the role and boundaries of data-driven decision making health care. We invite you to submit your most impactful research for presentation at the Neeley Analytics Conference.

We also welcome participation from firms operating in the health care space. Industry participants will have the opportunity to hear cutting edge analytics and research from leading researchers in the field and also have the opportunity to participate in a round table discussion to address critical questions facing them.

Details and Location

The conference is hosted by Neeley Analytics Initiative at the TCU Neeley School of Business. We are bringing together the best minds in analytics to tackle the topic of Data and Analytics in Health Care, all within our inviting campus in the thriving city of Fort Worth. From our world-renowned Cultural District and Stockyards National Historic District to the 35-block Sundance Square, Fort Worth buzzes day and night with people, energy and opportunity. The perfect place to soak up the excitement and friendly ambiance of Fort Worth.

The Neeley Analytics Conference of 2022 has no specific preference for methodological approach or business function. All methods that use primary or secondary data, as well as applications across the business discipline (operations, marketing, finance, accounting, information systems, economics, statistics) are welcome.

Check back for our conference agenda, registration information, accommodation details and additional updates.

Important Dates

November 1, 2021    Extended Abstract (up to 500 words) due
Submit to
January 3, 2022   Decision due to authors
Registration now open here
Accommodation details coming soon
February 20, 2022   Registration closes
March 25-26, 2022   Data Analytics Conference


Topics include, but are not limited to, the following:

  • Application of New Age technologies (e.g., machine learning/artificial intelligence) in health care context
  • The role of analytics in managing health care operations, management and delivery
  • Managing service failure in health care contexts
  • Methodological innovations in predictive/proactive health care management (e.g., wearable technology, drug compliance, mHealth)
  • Managing hospital portfolio using data analytics
  • Factors affecting health care choice (e.g., the role of hospitals, insurance, etc.)
  • Public policy implications of health care analytics
  • Managing physicians to maximize health care quality
  • Optimal resource allocation for health care cost and utilization
  • Using data analytics to aid vaccine delivery
  • Health care management in a crisis (e.g., pandemic)
  • Data analytics and performance measurement in hospitals
  • Leveraging data analytics to manage and report healthcare costs
  • Nonprofit hospitals and earnings management

Submission Guidelines

  • Please email extended abstract (up to 500 words) to
  • File name should be formatted as LastName_AbstractTitle.
  • Subject should be 'Abstract.'
  • Document must include full citation for the paper (APA style).

Conference Chairs

Photo: Jeff Zeyun Chen

Jeff Zeyun Chen

Associate Professor
Accounting Department

Neeley 3217

Photo: Bob Leone

Bob Leone

Professor of Marketing
Marketing Department

Neeley 3350

Photo: Sarang Sunder

Sarang Sunder

Associate Professor
Marketing Department

Neeley 3348

Photo: Morgan Swink

Morgan Swink

Executive Director
Center for Supply Chain Innovation

Neeley 3236

Photo: Minakshi Trivedi

Minakshi Trivedi

Neeley Analytics Initiative Chair
Marketing Department

Neeley 3349