Data and Analytics in Health Care

March 25-26, 2022

Abstract Submissions are closed

Conference Overview

The era of Big Data and analytics is upon us. Recent advances in data capture, real time analysis, and data-driven decision making have given rise to a rapid proliferation of data analytics across various business functions and sectors. The health care sector is one such industry in the economy which is ripe for innovations in the research and application of analytical methodologies. Key developments over the past few years have paved the way toward applying analytical methodologies in health care. First, progress in the collection and digitization of health care data is happening at a rapid pace. Second, there is renewed managerial and policy focus on delivering quality health care at affordable costs, wearable technology, drug compliance, etc. Given the increased focus of data and analytics in health care, there is clear need for research in understanding the role and boundaries of data-driven decision-making in health care. We invite you to submit your most impactful and unpublished research for presentation at the Neeley Analytics Conference.

We also welcome participation from firms operating in the health care space. Industry participants will have the opportunity to hear cutting edge analytics and research from leading researchers in the field and also have the opportunity to participate in a round table discussion to address critical questions facing them.

The conference is hosted by Neeley Analytics Initiative at the TCU Neeley School of Business. We are bringing together the best minds in analytics to tackle the topic of Data and Analytics in Health Care, all within our inviting campus in the thriving city of Fort Worth. From our world-renowned Cultural District and Stockyards National Historic District to the 35-block Sundance Square, Fort Worth buzzes day and night with people, energy and opportunity. The perfect place to soak up the excitement and friendly ambiance of Fort Worth.

The Neeley Analytics Conference of 2022 has no specific preference for methodological approach or business function. All methods that use primary or secondary data, as well as applications across the business discipline (operations, marketing, finance, accounting, information systems, economics, statistics) are welcome.

Academic Keynote Speaker

Tinglong DaiTinglong Dai is a Professor of Operations Management and Business Analytics at the Johns Hopkins Carey Business School. At Johns Hopkins, He is on the leadership team of the university-wide Business of Health Initiative and the executive committee of the Institute for Data Intensive Engineering and Science. As a world-renowned expert in healthcare analytics, Dr. Dai has been quoted hundreds of times in the media, including Associated Press, Bloomberg, CNN, Fortune, New York Times, NPR, USA Today, Wall Street Journal, and Washington Post, and has appeared in national and international TV such as CNBC, PBS NewsHour, and Sky News. In 2021, he was named as one of the World's Best 40 Under 40 Business School Professors by Poets & Quants. His research has been published in leading academic journals, including Management Science, M&SOM, Marketing Science, and Operations Research, and has won numerous best paper awards. He earned a PhD (2013) in Operations Management and Robotics from Carnegie Mellon University. 

Industry Keynote Speaker

Beth GodseyBeth Godsey is a Senior Vice President-Data Science & Methodology at Vizient, Inc. With a brilliant track record in analytical modeling, she currently oversees the hospital ranking/scoring methodology and framework for Vizient members. Some of her key accomplishments and experience include providing advanced analytical support for major hospital strategic initiatives and providing system wide analytical support.  Prior to Vizient, Beth served in the Center of Clinical Effectiveness at BJC HealthCare in St. Louis, Missouri. Beth has Masters’ degrees in Predictive Analytics from Northwestern University and Business Administration from Webster University in St. Louis, Missouri.

Tentative Conference Agenda

Friday, March 25, 2022

6:00 p.m. Dinner
Opening Remarks from Dean and Neeley Analytics Initiative (NAI)
Reata Restaurant
Fort Worth, TX

Saturday, March 26, 2022

7:30 a.m. Breakfast Dee J. Kelly Alumni & Visitors Center
TCU Campus
8:00 a.m. Opening Remarks  
8:10 a.m. Academic Keynote Speaker: Tinglong Dai  
8:50 a.m. Research Presentations: Customers in Health Care
  • "Managing Customer Relationships While Providing for Customer Wellbeing" Agata Leszkiewicz
  • "Portfolio Composition and Hospital Choice: A Matter of Complexity" Sarang Sunder
9:50 a.m. Morning Break  
10:00 a.m. Research Presentations: Operations
  • "The Operational Effectiveness of a Full Capacity Protocol to Ease the Crowding at an Emergency Department" Mazhar Arikan
  • "Clinical Process Quality Hospital-Physician Integration and Hospital Acquired Conditions" Bogdan Bichescu
  • "Empirical Analysis of the Impact of Collaborative Care in Internal Medicine: Applications to Length of Stay, Readmissions, and Discharge" Douglas Morrice
  • "The Association of Patient Satisfaction and Quality of Care: Theory, Evidence, and Application" Muzeeb Shaik
12:00 p.m. Lunch including Industry Keynote speaker: Beth Godsey
1:00 p.m. Research Presentations: Data Management and Decisions Support
  • "Data Capture in Human Operations" Yao Li
  • "Online Health Care Platform Evolution: The Interplay of Bargaining and Network Effects" Puneet Manchanda
  • "Data Analysis of R&D Partnerships to Design a Decision-making Support System for Use in Alliance Formation" Abigail Richard
2:30 p.m Afternoon break  
2:45 p.m. Research Presentations: Healthcare Interventions
  • "Vaccinations and Morality Battleground: A Text Mining Method on #Get_Vaccinated on Twitter Data" Jiyoon An
  • "Carrot or Stick? The Effect of Supply-side Regulations on Opioid Prescription Rates and Overdose Morality" Brett Josephson
  • "Does Fresh Food Improve Health? An Econometric Analysis of the Mid-Ohio Farmacy Program" John Lowrey
4:00 p.m. Industry Round Table Discussions  
5:00 p.m. Closing Remarks  
5:00 – 7:00 p.m. Reception Dee J. Kelly Alumni & Visitors Center Patio

Note: Transportation to and from the hotel will be provided.

Keynote Speaker (Industry): Beth Godsey, SVP of Data Science Methodology at Center for Advanced Analytics with Vizient, Inc.

Keynote Speaker (Academic): Tinglong Dai, Professor of Operations Management and Business Analytics at Johns Hopkins University

Hyatt Place
3029 Sandage Avenue, Fort Worth, TX 76109
P 682-385-9743
F 682-385-9746

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Courtyard by Marriott
3150 Riverfront Drive,
Fort Worth, TX 76107

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Important Dates

December 1, 2021    Extended Abstract (up to 500 words) due
Submit to
January 3, 2022   Decision due to authors
Registration now open here
March 6, 2022   Registration deadline [Extended]
March 25-26, 2022   Data Analytics Conference


Topics include, but are not limited to, the following:

  • Application of New Age technologies (e.g., machine learning/artificial intelligence) in health care context
  • The role of analytics in managing health care operations, management and delivery
  • Managing service failure in health care contexts
  • Methodological innovations in predictive/proactive health care management (e.g., wearable technology, drug compliance, mHealth)
  • Managing hospital portfolio using data analytics
  • Factors affecting health care choice (e.g., the role of hospitals, insurance, etc.)
  • Public policy implications of health care analytics
  • Managing physicians to maximize health care quality
  • Optimal resource allocation for health care cost and utilization
  • Using data analytics to aid vaccine delivery
  • Health care management in a crisis (e.g., pandemic)
  • Data analytics and performance measurement in hospitals
  • Leveraging data analytics to manage and report healthcare costs
  • Nonprofit hospitals and earnings management

Submission Guidelines

  • Please email extended abstract (up to 500 words) to
  • File name should be formatted as LastName_AbstractTitle.
  • Subject should be 'Abstract.'
  • Document must include full citation for the paper (APA style).

Conference Chairs

Photo: Jeff Zeyun Chen

Jeff Zeyun Chen

Associate Professor
Robert and Edith Schumacher Junior Faculty Fellow
Accounting Department

Neeley 3217

Photo: Bob Leone

Bob Leone

Professor of Marketing
J. Vaughn and Evelyne H. Wilson Chair in Marketing
Marketing Department

Neeley 3350

Photo: Morgan Swink

Morgan Swink

Executive Director
Eunice and James L. West Chair in Supply Chain Management
Center for Supply Chain Innovation

Neeley 3236

Photo: Minakshi Trivedi

Minakshi Trivedi

Neeley Analytics Initiative Chair
J. Vaughn and Evelyne H. Wilson Professor of Business
Marketing Department

Neeley 3349