Research Highlights

Brandon Chicotsky’s Insight into Facebook Outage

TCU Neeley Marketing Professor comments on the massive online outage affecting businesses that use Facebook as a communication platform with customers.

October 06, 2021

Lance Bettencourt Shares Branding Insights with WalletHub

TCU Neeley Associate Professor of Professional Practice in Marketing offers expertise on brand messaging and celebrity endorsements for car insurance companies.

September 29, 2021

Robert Leone Shares Expertise on Credit Card Rewards with WalletHub

TCU Neeley Professor of Marketing offers insights into the benefits and challenges of credit cards with rewards.

September 25, 2021

Halo or Cannibal? How Video Game Introductions Affect Product Sales

New research from TCU Neeley Marketing Professor Mark Houston explores how new video game introductions affect sales of existing games and the gaming platform.

August 03, 2021

Mauricio Rodriguez Tapped for Insights on Balance Transfer Credit Cards

TCU Neeley Finance Professor shares advice for navigating credit cards based on balance-transfer appeal with WalletHub.

July 01, 2021

The Economics Behind Successful Hedge Funds

TCU Assistant Professor of Finance Grant Farnsworth researched how a hedge fund’s inception impacts its overall performance and success.

June 15, 2021

Ann Bluntzer’s Insight into Laws Impacting Texas Power Grid

Acting Director of the TCU Energy Institute comments on new Texas legislation affecting the state’s power grid for Spectrum News 1.

June 15, 2021

Why New Corporate Practices Stall

Corporate governance resists untested ideas, and TCU Neeley Associate Professor of Strategy Ryan Krause identified why these innovations fall by the wayside.

June 08, 2021

Tyson Browning looking at a computer with students

Where to Set the Bar: Tyson Browning on Risk and Rewards in Projects

TCU Neeley Professor of Operations Management Tyson Browning returns to his alma mater, MIT, to discuss his research on evaluating and accounting for a project’s uncertainties and value.

May 10, 2021

A Method to the Madness

TCU Assistant Professor of Marketing Gretchen Ross’ new research explores how organization influences downsizing.

May 03, 2021

Research Highlights

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