What's New

Women in Sales

Passion for Change: Jean English

In this episode of the Amplify Women in Sales podcast, Jean English, chief marketing officer at Palo Alto Networks, shares how to embrace change in your personal and career journey.

May 11, 2021

Tyson Browning looking at a computer with students

Where to Set the Bar: Tyson Browning on Risk and Rewards in Projects

TCU Neeley Professor of Operations Management Tyson Browning returns to his alma mater, MIT, to discuss his research on evaluating and accounting for a project’s uncertainties and value.

May 10, 2021

Women in Sales

Success Through Mentorship: Stefanie Boyer

In this episode of the Amplify Women in Sales podcast, Stephanie Boyer, co-founder of RNMKRS and professor of marketing at Bryant University, shares her insights on the importance of finding mentors to support your career aspirations.

May 05, 2021

Woman sorting clothes

A Method to the Madness

TCU Assistant Professor of Marketing Gretchen Ross’ new research explores how organization influences downsizing.

May 03, 2021

cell phone

Mark Houston’s Research to Be Published in Journal of Marketing

The TCU Neeley marketing professor’s study is the first to analyze an issue that digital service-based companies face.

April 28, 2021

Women in Sales

Financial Literacy in Your 20s: Sharnese Harris

In this episode of the Amplify Women in Sales podcast, Sharnese Harris TCU ’10, senior manager of government relations and public affairs at Fidelity Investments, shares her insights about setting yourself up for financial success.

April 26, 2021

post-it notes with light bulbs

Thomas Allison Shares Insights on the Most and Least Innovative States

“In many industries, investments in innovation have slowed during the pandemic due to the initial uncertainty causing businesses to halt capital investment. In other industries, investment has increased to require fewer in-person workers.”

April 22, 2021

Amplify Women in Sales

Failing Forward: Nadia Masri

In this episode of the Amplify Women in Sales podcast, Nadia Masri, founder and CEO of Perksy, shares her career journey and how to learn from failure.

April 19, 2021

COVID virus

TCU Finance Professors’ Study Reveals COVID Business Trade-Off

A group of TCU Neeley finance professors researched how business leader ideologies could influence stock returns and the pandemic.

April 09, 2021

Amplify Women in Sales

Powerhouse of Knowledge: Cate Gutowski

In this episode of the Amplify Women in Sales podcast, Cate Gutowski, Amazon’s leader of sales enablement, training and communications worldwide, shares her sales industry insights and journey to success.

April 08, 2021

Employees chatting

Employee Small Talk Is More Powerful than You Think

Whether in the break room or on a virtual call, office chit-chat builds culture and collaboration, according to research by Patrick Downes, assistant professor of management and leadership.

April 01, 2021

Man standing at a window

How a CEO’s Personality Influences Stock Risk and Returns

Assistant Professor of Strategy Joseph Harrison’s research into how CEO personality affects market value was featured in Harvard Business Review and on TEK2day.

March 22, 2021

Big data

Deep Dive into Data

TCU Neeley Marketing Professors Minakshi Trivedi and Sarang Sunder show that the possibilities for big data are as endless and the numbers themselves.

March 15, 2021

stock chart

Vassil Mihov Shares Insights into GameStop Stock, Reddit Event

The TCU Alumni Association invites financial management professor to discuss what happened with GameStop in the stock market and what it means for the future.

March 04, 2021

Research

Can Social Networks Make Company Project Teams More Efficient?

It takes a village to develop a new product and managing employees with different roles to make it happen has its challenges. TCU Neeley Professor of Operations Management Tyson Browning researched ways to improve communication and coordination.

March 01, 2021

Going Virtual: Adapting Our Hands-on Negotiations Course to the Pandemic

Going Virtual: Adapting Our Hands-on Negotiations Course to the Pandemic

Our courses aren’t exactly sit-and-listen here at TCU Neeley. In fact, the negotiations course in our EMBA program has a reputation for being downright aggressive. Dr. Rita Kosnik, who has taught the course since the program’s inception, is well-loved for her high energy and unconventional methods.

December 14, 2020

NAI Research Highlight

Why Aren’t More Companies Capitalizing on Big Data Analytics?

Big data analytics has the power to transform the way supply chains work, yet most companies aren’t jumping to take advantage of it. TCU Neeley professors Daniel Chen, David Preston and Morgan Swink researched hundreds of companies to find out why.

November 19, 2020

Robert Leone Tapped for Insights on the Impact of the Pandemic on Holiday Shopping

Robert Leone Tapped for Insights on the Impact of the Pandemic on Holiday Shopping

“Many will have a more modest holiday, but [since many will not be traveling] that money might be spent on more expensive gifts.”

November 16, 2020

Values and Ventures handshake

Three Components of a Values-Centered Company

Running a business doesn’t just have to be about making money; it can also be about making a difference. Increasingly, we’re seeing consumers and workforces seek companies that follow a deeper purpose than profits.

November 16, 2020

Elevator Pitch presentation

The 10 Basics of a Winning Elevator Pitch

You should have your business concept down so tightly and effectively that you could walk into an elevator, meet a potential investor and convey the essence of your business by the time the elevator reaches the 20th floor, about 90 seconds.

November 16, 2020

TCU Neeley

Dean Pullin Shares: Top 5 Ways to Attract Talent for the Future

There’s a premium on highly skilled professionals – especially on those capable of innovating change. Even during a pandemic, the most talented candidates have options, and unless your organization is on the forefront, those candidates are going to choose another organization.

October 27, 2020

6 Ways to Earn Your Employer's Support for an MBA Program

6 Ways to Earn Your Employer's Support for an MBA Program

We realize the TCU Neeley Executive MBA program is no small investment, and that’s why we’re constantly working to ensure that you get a return on that investment. But what if you’re asking your employer to make the investment? How can you assure them they’ll get a return?

October 12, 2020

Keith Hmieleski teaching

Keith Hmieleski Helps CNBC Choose Top Businesses Doing Good Through a Social or Environmental Mission

The TCU entrepreneurship professor was among 55 leading thinkers in the field of innovation and entrepreneurship from around the world tapped to identify this year’s disruptors.

September 14, 2020

Smart phone with stock display

Are Your Mobile Apps Hurting Your Investment Decisions?

Hint: turn off push notifications. Accounting Professor Shana Clor-Proell examined how short, frequent pieces of financial information, push notifications, and the fear of missing out interact to affect an individual's investment decisions.

August 25, 2020

Abbie Shipp

How to Utilize Change Leadership During Times of Crisis

Rocked by a global pandemic and uncertain economy, Management and Leadership Professor Abbie Shipp offers ways business leaders can position their businesses for future success.

July 24, 2020

Risky Business: The Cost of Corporate Sociopolitical Activism

Risky Business: The Cost of Corporate Sociopolitical Activism

Thinking of taking a stand with your business? Make sure it aligns with your stakeholders' values, says new research by Yashoda Bhagwat, assistant professor of marketing at Texas Christian University

July 14, 2020

Teaching Crisis Management in the COVID-19 Era

Teaching Crisis Management in the COVID-19 Era

Management Professor Mary Waller discusses her holistic approach to teaching crisis management to TCU MBAs and how the discipline—and her way of teaching—is evolving.

June 25, 2020

Minakshi Trivedi

Healthy Eating Marketing Campaigns May Be Ineffective

Marketing Professor Minakshi Trivedi studies the disconnect between the public’s desire to make healthy choices and what they actually buy at the grocery store.

June 10, 2020

Michael Sherrod

Michael Sherrod Featured in The New York Times on COVID-19 and Small Business

How is COVID-19 affecting small businesses? Reuters news organization brought together experts from around the world for answers from business owners.

May 26, 2020

WATCH: Unleash Your Inner Creativity in 20 Minutes

WATCH: Unleash Your Inner Creativity in 20 Minutes

From kindergarten, the conventional education system teaches us to color inside the lines, foregoing creativity in favor of what is considered “correct.”

May 20, 2020

Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

Congress Should Stay Out of Accounting Standards, Writes Shana Clor-Proell in Accounting Today

The Financial Accounting Standards Board is a trusted, independent organization that sets all accounting standards. The CARES Act exempts companies from two of those standards.

May 19, 2020

WATCH: Improve Your Negotiation Skills in Less Than an Hour

WATCH: Improve Your Negotiation Skills in Less Than an Hour

Whether it's a multimillion-dollar merger or your child's bedtime, you are making negotiations every day of your life. And knowing how to negotiate effectively can make the difference between two very happy parties and total disaster.

May 07, 2020

TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

TCU Neeley Supply Chain Experts Shine Spotlight on the Consequences of Consumer Hoarding

Dr. Jeff Stratman and Dr. Morgan Swink were interviewed by the Fort Worth Business Press, and Dave Malenfant was featured on ABC DFW news.

May 05, 2020

Making Innovation Personal: Dean Pullin's Executive MBA Course

Making Innovation Personal: Dean Pullin's Executive MBA Course

Daniel Pullin, new dean at the TCU Neeley School of Business, saw great success as dean of the business school at the University of Oklahoma, and himself earned an MBA at Harvard. But he says there’s something special about TCU Neeley.

May 01, 2020

4 Ways to Preview the Program from Out of Town

4 Ways to Preview the Program from Out of Town

The Neeley Executive MBA program has been ranked No. 8 in the nation and No. 18 in the world by The Economist – which is probably why several of our students travel here from outside the DFW Metroplex. One student flew all the way from New Jersey every other week for classes – he said the flight time was actually a great opportunity to get all his homework done.

April 29, 2020

Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

Elizabeth Plummer's Insights into Stimulus Checks Featured on NBC News

TCU Neeley Accounting Professor Elizabeth Plummer talked with reporters from local NBC affiliate about the process of receiving–or not receiving–stimulus checks.

April 23, 2020

WEBINAR: Experts Discuss COVID-19 and Your Business

WEBINAR: Experts Discuss COVID-19 and Your Business

The pandemic and accompanying shut down are affecting our communities and businesses in more ways than we can imagine, making it difficult to confidently plan a response. However, volatility has always been a rule of the economy, and there are still guiding principles that can inform our decisions.

April 17, 2020

Alumni Panel Recap: “I feel I'm a completely different person”

Alumni Panel Recap: “I feel I'm a completely different person”

Every preview luncheon features a panel of alumni who offer their personal insight into the benefits, challenges and experience of the TCU Neeley Executive MBA program. Here are some of our favorite soundbites from a recent luncheon.

March 20, 2020

Zach Hall teaching

Social Psychology and Sales

First in Texas and second in the U.S. The power of purple prevailed when Oil and Gas Investor evaluated the merits of energy graduate degrees and certifi­cate programs across the United States.

March 02, 2020

Yashoda Bhagwat Provides Marketing Insight for Fort Worth Star-Telegram

Yashoda Bhagwat Provides Marketing Insight for Fort Worth Star-Telegram

In an article about holiday gift returns in the age of online retailers, Assistant Professor of Marketing Yoshada Bhagwat said there is opportunity in returns.

January 08, 2020

Stephen Lusch's Tax Expertise Featured In Fortune

Stephen Lusch's Tax Expertise Featured In Fortune

For comments on a report that claims Big Tech companies used legal loopholes to avoid more than $100 billion in taxes, Fortune turned to TCU Neeley accounting expert Stephen Lusch.

December 18, 2019

Hear from our Coaches: "Success is working ourselves out of a job"

Hear from our Coaches: "Success is working ourselves out of a job"

Leadership coaching is a crucial part of the Neeley Executive MBA program. For a recent preview luncheon, we brought together three of our coaches in a panel to share their insight into the program. 

October 10, 2019

David Allen

David Allen’s Research on Predicting Employee Turnover Featured in Harvard Business Review

Forget exit interviews and employee surveys. According to research by Associate Dean David Allen, you can use data analytics to develop a turnover propensity index, then intervene to retain top talent.

August 20, 2019

Mark Houston's Insight into the Streaming Wars Featured in Variety

Mark Houston's Insight into the Streaming Wars Featured in Variety

“Viewers will have to hope that the decision to take old shows and put them behind a streaming paywall isn’t as profitable for media companies,” says Mark Houston, professor of marketing, in the article.

July 18, 2019

BB8

Secrets of Success in the Entertainment Business

Star Wars. Avengers. Frozen. Is it luck or is it science that make these movies, and their sequels, such megahits? A little bit of both, says Marketing Professor Mark Houston.

May 03, 2019

Tyson Browning with student

Tyson Browning Featured in Wall Street Journal on AI in Project Management

Will artificial intelligence take over human project management by 2030 as predicted? Professor of Operations Management Tyson Browning tells the WSJ he isn’t so sure.

April 24, 2019

Ryan Krause Interviewed by NBC National news about PG&E Sanctions

Ryan Krause Interviewed by NBC National news about PG&E Sanctions

Ryan Krause, associate professor of strategy, provided insight into California utility PG&E having to invest in fire protection before paying dividends to stockholders.

April 09, 2019

Ryan Krause's Research on Marketing Pros as Board Members Featured in Harvard Business Review

Ryan Krause's Research on Marketing Pros as Board Members Featured in Harvard Business Review

Does having a marketing pro on the board of directors make a difference? Yes, says Krause, associate professor of strategy at TCU Neeley.

February 12, 2019

WEBINAR: How Employers Can Benefit from Sponsoring an EMBA

WEBINAR: How Employers Can Benefit from Sponsoring an EMBA

Some organizations are hesitant to invest in graduate education opportunities for employees, concerned that those employees will move elsewhere after expanding their skillsets. In this Dallas Business Journal interview, we discuss how investing in an Executive MBA program can actually improve loyalty, retention and ROI. Featuring Neeley alumni Jarie Bradley and Rodney Shrader, and executive director, Dr. Suzanne Carter.

December 11, 2018