The one-year, full-time, applied Master of Science in Business Analytics emphasizes the use of analytics in business with actionable insights and transferable skills involving data science, platforming and management. You will work with technical and statistical software through experiential learning, case study analysis and class projects.

Fundamentals

Transition from the undergrad world to the next phase: a master’s degree. Core fundamentals will give you the business and data analysis foundation to perform well in the field of business analytics.
  • Foundation for Statistics (waived for Neeley graduates)
  • Accounting Fundamentals
  • Marketing Fundamentals
  • Finance Fundamentals
  • Supply Chain Fundamentals
  • Simulation
  • Business Analytics
  • Statistical Models
  • Data Visualization
  • Ethics and Data Privacy
  • Technology Boot Camp

 

Personalization

Electives will take you beyond theory and allow you to tailor your studies based on your future career goals.

  • Accounting Analytics
  • Business Processes and Risk
  • Business Intelligence and Analytics
  • Financial Modeling
  • ERP Simulation
  • Marketing Research
  • Predictive Analytics with SAP
  • Data Analytics Simulation
  • Marketing Analytics
  • Analytics for Innovation
  • Customer Relationship Marketing
  • Digital Marketing Analytics
  • People Analytics

 

Implementation

Now it’s time to go beyond the classroom, to integrate, apply and expand the concepts and tools you’ve learned. Experiential learning lets you solve real business problems for real businesses, giving you the confidence to step into your future career.
  • Capstone Project