A senior department of design student developed a new brand design for this year’s TCU Richards Barrentine Values and Ventures Competition. Bri Castillo’s winning design celebrated the west and cowboy culture.
April 12, 2024
By Institute for Entrepreneurship and Innovation
The TCU Richards Barrentine Values and Ventures® Competition has been inspiring undergraduate innovators and entrepreneurs from around the globe for 14 years, while pitching business solutions that address social challenges. This year, the renowed competition, which is hosted by the TCU Neeley Institute for Entrepreneurship and Innovation, extended a creative connection across campus and welcomed the idea of TCU's College of Fine Arts to hold a student competition to develop branding for Values and Ventures. The class project was created by Department of Design Senior Instructor Jan Ballard, who is also an inaugural member of the Innovative Teachers Guild.
Bri Castillo, a department of design senior, created the winning design and saw it displayed throughout the Values and Ventures competition.
Read more about Bri and her design process here:https://finearts.tcu.edu/news/designing-for-impact-tcus-global-entrepreneurship-initiative/
